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Flue

flue.no
A+
56/100
EcomScout

Flue receives an EcomScout Rating of A+ (56/100), ranking #29,183 out of 1,191,231 Shopify stores we track. This Fishing Sports & Outdoors store attracts 371.4K visits per year with estimated revenue of $3.6K - $7.7K/mo. It offers 2.5K+ products at an average price of NOK 58.

Analysis by EcomScout Research Team · How we calculate ratings

FishingSports & OutdoorsFishing Gear
Est. Revenue/mo
$3.6K - $7.7K/mo
Est. Traffic/mo
30.9K
Products
2.5K+
Top Market
NO (100%)
Top Channel
organic (82%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 82%, social 10%, direct 3%, referral 3%.

Product pricing: Average price of NOK 58 (range: NOK 17 – NOK 249) — ≈ $5.43 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: NO (100%).

Best-selling product: Streaking Caddis (NOK 17). Other top sellers include Spent Spinner Biot, Palmermygg, Flueoppheng | Ferdigknytt med fiskefluer.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fishing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.1M/mo
Total Stores
1,218
Avg Revenue
$912/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

51%
31%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Fishing market generates $1M/month across 1,218 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Fishing stores earn $24K+/month
  • •This store outperforms 96% of Fishing competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Fishing

Shop109%Block62%Judge.me Product Reviews28%Pre-Order28%

Best Selling Products

Streaking Caddis#1

Streaking Caddis

NOK 17≈ $1.60

Spent Spinner Biot#2

Spent Spinner Biot

NOK 17≈ $1.60

Palmermygg#3

Palmermygg

NOK 17≈ $1.60

Flueoppheng | Ferdigknytt med fiskefluer#4

Flueoppheng | Ferdigknytt med fiskefluer

NOK 149≈ $14

Griffiths Gnat#5

Griffiths Gnat

NOK 17≈ $1.60

Daddy Natural#6

Daddy Natural

NOK 20≈ $1.88

Elk Hair Caddis#7

Elk Hair Caddis

NOK 17≈ $1.60

Renaflua#8

Renaflua

NOK 17≈ $1.60

0,5L THERMOS MICROLITE 500 TWIST | GSI#9

0,5L THERMOS MICROLITE 500 TWIST | GSI

NOK 249≈ $23

Analyzing...
Bounce Rate
21.1%
Pages/Visit
3.6
Avg. Time on Site
11s
Avg. Product Price
NOK 58

≈ $5.43 USD

Range: NOK 17 - NOK 249

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance58/100
Trustpilot55/100
Marketing Efficiency7/100

Traffic Sources

organic82.0%
social10.3%
direct2.9%
referral2.6%
paid2.1%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇴Norway
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopKlaviyo: Email Marketing & SMSEcomRise Post Purchase UpsellJudge.me Product ReviewsPre-OrderBlock

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Flue

Is Flue a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Flue is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Flue safe to buy from? Is it a scam?

Flue has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).

What is Flue's EcomScout rating and what does it mean?

Flue has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Flue generate?

Flue receives approximately 371.4K visits per year with estimated monthly revenue of $3.6K - $7.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Flue use?

We detected 6 Shopify apps on Flue, including Shop, Klaviyo: Email Marketing & SMS, EcomRise Post Purchase Upsell and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fishing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Flue. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Flue Shopify store analysis • Fishing • Sports & Outdoors • Unlikely Dropshipper • Rating: A+

Last updated: August 12, 2026

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