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61/100
EcomScout

Fluid receives an EcomScout Rating of S (61/100), ranking #13,654 out of 1,125,987 Shopify stores we track. This Pet Supplies Pets store attracts 161.6K visits per year with estimated revenue of $6.4K - $12.9K/mo. It offers 1.6K products at an average price of NOK 2,126.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.4K - $12.9K/mo
Est. Traffic/mo
13.5K
Products
1.6K
Top Market
NO (100%)
Top Channel
paid (49%)
Trustpilot
3.6/5 (2)

Store Intelligence Summary

Traffic breakdown: paid 49%, organic 28%, direct 12%, social 7%.

Product pricing: Average price of NOK 2,126 (range: NOK 25 – NOK 6,990) — ≈ $200 USD. Positioned in the premium segment.

Customer trust: Trustpilot score 3.6/5 based on 2 reviews. Good standing with customers.

Top markets: NO (100%).

Best-selling product: Gavekort! (NOK 500). Other top sellers include Prolimit Grommet Back Zip 5/3, Prolimit Hydrogen 5,5 mm, Prolimit Hette m/brem Extreme.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.9M/mo
Total Stores
10,298
Avg Revenue
$3K/mo
Top 10% Threshold
$53K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $30M/month across 10,298 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $53K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 611 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
22.9%
Pages/Visit
5.9
Avg. Time on Site
4m 41s
Avg. Product Price
NOK 2,126

≈ $200 USD

Range: NOK 25 - NOK 6,990

Rating Breakdown

Business Quality90/100
Traffic Growth75/100
Revenue Performance65/100
Trustpilot55/100

Traffic Sources

paid49.4%
organic27.6%
direct12.3%
social7.5%
referral0.0%

Trustpilot Rating

3.6

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇴Norway
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Frequently Asked Questions About Fluid

Is Fluid a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fluid is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fluid safe to buy from? Is it a scam?

Fluid has a Trustpilot rating of 3.6/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Fluid's EcomScout rating and what does it mean?

Fluid has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fluid generate?

Fluid receives approximately 161.6K visits per year with estimated monthly revenue of $6.4K - $12.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fluid use?

We detected 5 Shopify apps on Fluid, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fluid. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fluid Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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