Back to Stores
followbrand.com homepage screenshot

followbrand.com

followbrand.com
45/100
EcomScout

followbrand.com receives an EcomScout Rating of B+ (45/100), ranking #14,634 out of 145,899 Shopify stores we track. This Wellness Healthcare store attracts 98.4K visits per year with estimated revenue of $38.0K - $84.4K/mo. It offers 340 products at an average price of $189.

Store descriptionShop Follow impact vests, Coast Guard approved life jackets, wetsuits, helmets and apparel. Built for the water. Free shipping over $150.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$38.0K - $84.4K/mo
Est. Traffic/mo
8.2K
Products
340
Top Market
US (86%)
Top Channel
N/A
Est. Ad Spend/mo
$4.2K

Store Intelligence Summary

Product pricing: Average price of $189 (range: $150 – $350). Positioned in the premium segment.

Ad spend: Estimated $4.2K/mo in paid search ($50.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (86%), JP (10%), PH (3%).

Best-selling product: Follow P1 Ocena 3/2mm Steamer - Black ($349.99). Other top sellers include Follow P1 3/2mm Steamer - Black, Follow Pro Package - White, Follow Pro Package - Green.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$54.3M/mo
Total Stores
2,219
Avg Revenue
$24K/mo
Top 10% Threshold
$261K/mo

Competition Breakdown

26%
26%
13%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,219 stores
  • 25% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $261K+/month
  • This store outperforms 91% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 562 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.5%
Pages/Visit
2.0
Avg. Time on Site
26s
Avg. Product Price
$189

Range: $150 - $350

Rating Breakdown

Business Quality80/100
Revenue Performance60/100
Marketing Efficiency41/100
Traffic Growth35/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$50K

Projected annually

Top Countries

🇺🇸United States
85.6%
🇯🇵Japan
10.3%
🇵🇭Philippines
2.9%
🇨🇦Canada
0.7%
🇮🇳India
0.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

follow brandfollowfollow wake vests storyfollow|basic packagewomen's life vest zip up

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

Loox Photo ReviewsLoox

CDN

AWS CloudFront

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerHotjar

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

99
$84.50+163%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
$8.99+174%
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
$27.95+320%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

93
$8.49+165%
See all trending Wellness products

Frequently Asked Questions About followbrand.com

Is followbrand.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, followbrand.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is followbrand.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for followbrand.com. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is followbrand.com's EcomScout rating and what does it mean?

followbrand.com has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does followbrand.com generate?

followbrand.com receives approximately 98.4K visits per year with estimated monthly revenue of $38.0K - $84.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does followbrand.com use?

We detected 2 Shopify apps on followbrand.com, including スマホナビゲーション|リテリア Navigation, Klaviyo Reviews. The store uses the "Symmetry version 7.5.0 - Snap DO NOT DELETE" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against followbrand.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

followbrand.com Shopify store analysis • WellnessHealthcare • Unlikely Dropshipper • Rating: B+

Last updated: