FORM
formswim.comFORM receives an EcomScout Rating of S (63/100), ranking #12,454 out of 1,195,221 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.6M visits per year with estimated revenue of $98.1K - $245.3K/mo. It offers 30 products at an average price of $101.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 52%, direct 20%, paid 10%, social 8%.
Product pricing: Average price of $101 (range: $10 – $259). Positioned in the premium segment.
Ad spend: Estimated $2.5K/mo in paid search ($30.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.7/5 based on 17 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (34%), DE (6%), CA (6%).
Best-selling product: Smart Swim 2 LT - Goggles ($149). Other top sellers include FORM Premium, FORM Premium, Smart Swim 1 - Goggles.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
Range: $10 - $259
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$30K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gogglesEasy | 45K | $0.73 | $675 |
| swimming gogglesEasy | 5K | $0.94 | $1.3K |
| swim gogglesEasy | 5K | $1.00 | $2.9K |
| for swimmingEasy | 5K | - | - |
| swimming gear | 840 | $1.11 | $585 |
Trustpilot Rating
17 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Trustpilot
Judge.me Product ReviewsSimilar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
blink plus plan with monthly auto-renewal
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White
Frequently Asked Questions About FORM
Is FORM a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FORM is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FORM safe to buy from? Is it a scam?
FORM has a Trustpilot rating of 2.7/5 based on 17 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).
What is FORM's EcomScout rating and what does it mean?
FORM has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FORM generate?
FORM receives approximately 1.6M visits per year with estimated monthly revenue of $98.1K - $245.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FORM use?
We detected 5 Shopify apps on FORM, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FORM. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.