formulascents.com
formulascents.comformulascents.com receives an EcomScout Rating of B (31/100), ranking #34,907 out of 145,991 Shopify stores we track. This Cleaning Home & Garden store attracts 282.0K visits per year with estimated revenue of $3.7K - $9.3K/mo. It offers 32 products at an average price of $28.
Store descriptionDiscover Formula Scents: Long-lasting, unique air fresheners crafted by car enthusiasts for car lovers. Bring your ride to life with scents that reflect car culture!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 69%, Direct 12%, Mail 9%, Paid Referrals 9%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $28 (range: $18 – $90). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $35/mo in paid search ($420/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: CA (75%), US (25%).
Best-selling product: Carbon Ice ($17.99). Other top sellers include Formula Savage, Formula Creed, Garden of Eden.
Cleaning Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cleaning market generates $4M/month across 422 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Cleaning stores earn $142K+/month
- •This store outperforms 94% of Cleaning competitors
- •Low average order value ($0) — consider bundling or upsells
- •60 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $18 - $90
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$35
Google Ads estimate
Yearly Ad Budget
$420
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| cologne car air freshenerEasy | 200 | - | - |
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Embed Any Social Media w/ Link
Advanced Predictive Search
Klaviyo Reviews
Judge.me Ali Reviews ImporterAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontMarketing
Payment
Shopify PaymentsSimilar Stores
View all →Frequently Asked Questions About formulascents.com
Is formulascents.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, formulascents.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is formulascents.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for formulascents.com. However, our EcomScout rating is B (31/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is formulascents.com's EcomScout rating and what does it mean?
formulascents.com has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does formulascents.com generate?
formulascents.com receives approximately 282.0K visits per year with estimated monthly revenue of $3.7K - $9.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does formulascents.com use?
We detected 4 Shopify apps on formulascents.com, including Embed Any Social Media w/ Link, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "shrine-theme-pro" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cleaning store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against formulascents.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.