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Fornello

fornello.eu
44/100
EcomScout

Fornello receives an EcomScout Rating of B+ (44/100), ranking #32,475 out of 481,852 Shopify stores we track. This Kitchen Appliances Home & Garden store attracts 52.8K visits per year with estimated revenue of $5.1K - $11.3K/mo. It offers 9 products at an average price of $69.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.1K - $11.3K/mo
Est. Traffic/mo
4.4K
Products
9
Top Market
NL (100%)
Top Channel
N/A
Trustpilot
3.4/5 (12)

Store Intelligence Summary

Product pricing: Average price of $69 (range: $8 – $150). Mid-range pricing strategy.

Customer trust: Trustpilot score 3.4/5 based on 12 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NL (100%).

Best-selling product: Fornello Supremo Broodbakmachine ($149.95). Other top sellers include Fornello Essenza Broodbakmachine, Broodbakpan PFAS-vrij, Fornello Supremo Snijmachine.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen Appliances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$690K/mo
Total Stores
70
Avg Revenue
$10K/mo
Top 10% Threshold
$93K/mo

Competition Breakdown

40%
33%
7%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen Appliances market generates $1M/month across 70 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchen Appliances stores earn $93K+/month
  • This store outperforms 89% of Kitchen Appliances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
28.6%
Pages/Visit
3.8
Avg. Time on Site
3m 11s
Avg. Product Price
$69

Range: $8 - $150

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot60/100
Revenue Performance33/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.4

12 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Fornello

Is Fornello a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fornello is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fornello safe to buy from? Is it a scam?

Fornello has a Trustpilot rating of 3.4/5 based on 12 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).

What is Fornello's EcomScout rating and what does it mean?

Fornello has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Fornello generate?

Fornello receives approximately 52.8K visits per year with estimated monthly revenue of $5.1K - $11.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fornello use?

App detection data for Fornello is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen Appliances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fornello. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen Appliances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fornello Shopify store analysis • Kitchen AppliancesHome & Garden • Unlikely Dropshipper • Rating: B+

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