foxandfallow.com.au
foxandfallow.com.aufoxandfallow.com.au receives an EcomScout Rating of B+ (41/100), ranking #22,743 out of 200,603 Shopify stores we track. This Gifts & Novelties Retail store attracts 669.8K visits per year with estimated revenue of $23.2K - $54.0K/mo. It offers 1.3K products at an average price of $57.
Store descriptionFox & Fallow is about the big, beautiful life events. A boutique design-focused company, we offer a range of beautifully designed, high quality accessories, stationery and gift items - from baby and back to school to travel and everyday. Based in Brisbane. Shipping to Australia and the world.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 61%, Social 22%, Direct 12%, Mail 6%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $57 (range: $5 – $140). Mid-range pricing strategy.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (71%), NZ (12%), US (11%).
Best-selling product: Wedding Planner Classic ($79.95). Other top sellers include Signature Gift Box, Side Hustle Planner 4.0, Wedding Planner Luxe Edition - Ivory - PRE-ORDER (JUNE).
Gifts & Novelties Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gifts & Novelties market generates $13M/month across 3,511 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Gifts & Novelties stores earn $74K+/month
- •This store outperforms 95% of Gifts & Novelties competitors
- •Low average order value ($0) — consider bundling or upsells
- •265 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Gifts & Novelties
Best Selling Products
#1Wedding Planner Classic
$79.95
#2Signature Gift Box
$10.00
#3Side Hustle Planner 4.0
$79.95
#4Wedding Planner Luxe Edition - Ivory - PRE-ORDER (JUNE)
$119.95
#5Baby Book Buttermilk
$49.95
#6Moonstone Rollerball Pen
$24.95
#7Baby Book Powder - 3rd Edition - PRE-ORDER (JUNE)
$59.95
#8Wedding Guest Book
$49.95
#9Baby Milestone Cards - Cream
$39.95
#10Baby Book Biscuit - 3rd Edition
$59.95
Range: $5 - $140
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsEmail Marketing
Reviews
Analytics
Google AnalyticsSimilar Stores
View all →Frequently Asked Questions About foxandfallow.com.au
Is foxandfallow.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, foxandfallow.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is foxandfallow.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for foxandfallow.com.au. However, our EcomScout rating is B+ (41/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is foxandfallow.com.au's EcomScout rating and what does it mean?
foxandfallow.com.au has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does foxandfallow.com.au generate?
foxandfallow.com.au receives approximately 669.8K visits per year with estimated monthly revenue of $23.2K - $54.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does foxandfallow.com.au use?
We detected 2 Shopify apps on foxandfallow.com.au, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Atelier-June2026 | MidYearSale26-HYPE" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gifts & Novelties store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against foxandfallow.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.