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FRAHM Jacket homepage screenshot

FRAHM Jacket

frahmjacket.com
S
63/100
EcomScout

FRAHM Jacket receives an EcomScout Rating of S (63/100), ranking #12,489 out of 1,199,171 Shopify stores we track. This Men's Jackets Fashion & Apparel store attracts 178.2K visits per year with estimated revenue of $95.6K - $207.2K/mo. It offers 84 products at an average price of £398.

Analysis by EcomScout Research Team · How we calculate ratings

Men's JacketsFashion & ApparelJackets
Est. Revenue/mo
$95.6K - $207.2K/mo
Est. Traffic/mo
14.9K
Products
84
Top Market
GB (68%)
Top Channel
direct (28%)
Trustpilot
4.6/5 (257)

Store Intelligence Summary

Traffic breakdown: direct 28%, organic 24%, social 17%, referral 4%.

Product pricing: Average price of £398 (range: £25 – £796) — ≈ $506 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.6/5 based on 257 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (68%), US (28%), NL (4%).

Best-selling product: Quilted Harrington Racer Jacket 2026 Navy Blue (£492). Other top sellers include Foreign Correspondent's Jacket 2024, Quilted Harrington Racer Jacket 2026 Sage Green, Quilted Harrington Racer Jacket 2026 Black.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Jackets Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$524K/mo
Total Stores
2
Avg Revenue
$262K/mo
Top 10% Threshold
$341K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Men's Jackets market generates $1M/month across 2 stores
  • •100% are enterprise stores (>$100K/mo) — competitive market
  • •This store outperforms 23% of Men's Jackets competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Men's Jackets

Block100%Klaviyo: Email Marketing & SMS100%Shop100%Judge.me Product Reviews75%

Best Selling Products

Quilted Harrington Racer Jacket 2026 Navy Blue#1

Quilted Harrington Racer Jacket 2026 Navy Blue

£492≈ $625

Foreign Correspondent's Jacket 2024#2

Foreign Correspondent's Jacket 2024

£359≈ $456

Quilted Harrington Racer Jacket 2026 Sage Green#3

Quilted Harrington Racer Jacket 2026 Sage Green

£492≈ $625

Quilted Harrington Racer Jacket 2026 Black#4

Quilted Harrington Racer Jacket 2026 Black

£492≈ $625

Heavy Twill Deck Jacket 2026 Petrol Blue#5

Heavy Twill Deck Jacket 2026 Petrol Blue

£339≈ $431

Waxed Lightweight Workers Jacket 2026 Cornflower Blue#6

Waxed Lightweight Workers Jacket 2026 Cornflower Blue

£249≈ $316

Waxed Lightweight Workers Jacket 2026 Moss Green#7

Waxed Lightweight Workers Jacket 2026 Moss Green

£249≈ $316

Waxed Lightweight Workers Jacket 2026 Blaze Orange#8

Waxed Lightweight Workers Jacket 2026 Blaze Orange

£249≈ $316

FRAHM Digital Gift Card#9

FRAHM Digital Gift Card

£25≈ $32

Pure Wool Quilted Peacoat 2026 Midnight Blue#10

Pure Wool Quilted Peacoat 2026 Midnight Blue

£796≈ $1,011

Analyzing...
Bounce Rate
34.2%
Pages/Visit
3.7
Avg. Time on Site
1m 22s
Avg. Product Price
£398

≈ $506 USD

Range: £25 - £796

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency7/100

Traffic Sources

direct28.5%
organic24.1%
social16.8%
referral4.3%
paid1.6%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
men's jacket uk24--

Trustpilot Rating

4.6

257 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
68.2%
🇺🇸United States
27.6%
🇳🇱Netherlands
4.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopKlaviyo: Email Marketing & SMSJudge.me Product Reviews5.0Back in Stock4.9GorgiasPre-Order0Countdown TimerBlock

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Trending Products to Sell

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$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About FRAHM Jacket

Is FRAHM Jacket a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FRAHM Jacket is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FRAHM Jacket safe to buy from? Is it a scam?

FRAHM Jacket has a Trustpilot rating of 4.6/5 based on 257 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is FRAHM Jacket's EcomScout rating and what does it mean?

FRAHM Jacket has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FRAHM Jacket generate?

FRAHM Jacket receives approximately 178.2K visits per year with estimated monthly revenue of $95.6K - $207.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FRAHM Jacket use?

We detected 8 Shopify apps on FRAHM Jacket, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Jackets store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FRAHM Jacket. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Jackets store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FRAHM Jacket Shopify store analysis • Men's Jackets • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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