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FRAMA homepage screenshot
62/100
EcomScout

FRAMA receives an EcomScout Rating of S (62/100), ranking #4,086 out of 202,193 Shopify stores we track. This Furniture Home & Garden store attracts 1.3M visits per year with estimated revenue of $95.5K - $210.0K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$95.5K - $210.0K/mo
Est. Traffic/mo
106.1K
Products
N/A
Top Market
US (30%)
Top Channel
organic (55%)
Trustpilot
3.8/5 (10)

Store Intelligence Summary

Traffic breakdown: organic 55%, direct 22%, social 14%, referral 4%.

Ad spend: Estimated $48/mo in paid search ($576/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 10 reviews. Good standing with customers.

Top markets: US (30%), DK (9%), ES (8%).

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
40.3%
Pages/Visit
6.1
Avg. Time on Site
39s

Rating Breakdown

Business Quality100/100
Trustpilot70/100
Revenue Performance63/100
Traffic Growth50/100
Marketing Efficiency36/100

Traffic Sources

organic54.7%
direct21.6%
social14.1%
referral4.4%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$48

Google Ads estimate

Yearly Ad Budget

$576

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
framaEasy540$0.40$3
frama cph360--
frama hand soapEasy135--
frama copenhagen90--
frama apothecaryEasy90--

Trustpilot Rating

3.8

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
29.9%
🇩🇰Denmark
9.5%
🇪🇸Spain
7.6%
🇬🇧United Kingdom
6.8%
🇩🇪Germany
5.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

100
$19.99+150%
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
$109.98+245%
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
$44.94+156%
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
See all trending Furniture products

Frequently Asked Questions About FRAMA

Is FRAMA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FRAMA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FRAMA safe to buy from? Is it a scam?

FRAMA has a Trustpilot rating of 3.8/5 based on 10 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).

What is FRAMA's EcomScout rating and what does it mean?

FRAMA has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FRAMA generate?

FRAMA receives approximately 1.3M visits per year with estimated monthly revenue of $95.5K - $210.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FRAMA use?

We detected 6 Shopify apps on FRAMA, including Shop, Gorgias, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FRAMA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FRAMA Shopify store analysis • FurnitureHome & Garden • Unlikely Dropshipper • Rating: S

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