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frankandsal.com

frankandsal.com
A
51/100
EcomScout

frankandsal.com receives an EcomScout Rating of A (51/100), ranking #46,827 out of 1,192,792 Shopify stores we track. This Italian Grocery Food & Beverage store attracts 152.6K visits per year with estimated revenue of $15.4K - $30.8K/mo. It offers 273 products at an average price of $60.

Analysis by EcomScout Research Team · How we calculate ratings

Italian GroceryFood & BeverageGrocery
Est. Revenue/mo
$15.4K - $30.8K/mo
Est. Traffic/mo
12.7K
Products
273
Top Market
US (99%)
Top Channel
paid (38%)
Est. Ad Spend/mo
$232

Store Intelligence Summary

Traffic breakdown: paid 38%, direct 37%, organic 25%.

Product pricing: Average price of $60 (range: $24 – $130). Mid-range pricing strategy.

Ad spend: Estimated $232/mo in paid search ($2.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (99%), CA (1%).

Best-selling product: Salt Cod | Baccala | Bacalhau | Whole Skinless & Boneless Fillets ($32.98). Other top sellers include Parmigiano from Italy | Fresh Cut Cheese 1 lb, 2 lb, 3 lb, NYC Pizza Dough | Made in NYC with NYC Tap Water | Frank and Sal, Pecorino Romano DOP: Italian Sheep's Milk Cheese | Frank and Sal.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Italian Grocery Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$92K/mo
Total Stores
3
Avg Revenue
$31K/mo
Top 10% Threshold
$101K/mo

Competition Breakdown

33%
33%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Italian Grocery market generates $0M/month across 3 stores
  • •33% are enterprise stores (>$100K/mo) — competitive market
  • •Top 10% of Italian Grocery stores earn $101K+/month
  • •This store outperforms 69% of Italian Grocery competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Italian Grocery

Block150%Shop83%Pre-Order67%Judge.me Product Reviews67%

Best Selling Products

Salt Cod | Baccala | Bacalhau | Whole Skinless & Boneless Fillets#1

Salt Cod | Baccala | Bacalhau | Whole Skinless & Boneless Fillets

$32.98

Parmigiano from Italy | Fresh Cut Cheese 1 lb, 2 lb, 3 lb#2

Parmigiano from Italy | Fresh Cut Cheese 1 lb, 2 lb, 3 lb

$32.98

NYC Pizza Dough | Made in NYC with NYC Tap Water | Frank and Sal#3

NYC Pizza Dough | Made in NYC with NYC Tap Water | Frank and Sal

$129.98

Pecorino Romano DOP: Italian Sheep's Milk Cheese | Frank and Sal#4

Pecorino Romano DOP: Italian Sheep's Milk Cheese | Frank and Sal

$28.98

Grana Padano Cheese - Cut Fresh to Order | Frank and Sal's#5

Grana Padano Cheese - Cut Fresh to Order | Frank and Sal's

$28.98

Italian Taralli - Various flavors - 1 or 2 Pounds - Frank and Sal Bakery#6

Italian Taralli - Various flavors - 1 or 2 Pounds - Frank and Sal Bakery

$23.98

"The King of Cheese" - No Rind -3 lb. Imported#7

"The King of Cheese" - No Rind -3 lb. Imported

$58.98

Soppressata - (Alps) Approximately 2 pounds.  Pack of 2 Free Shipping#8

Soppressata - (Alps) Approximately 2 pounds. Pack of 2 Free Shipping

$45.98

Auricchio Provolone Piccante (Aged 12 Months) | Imported From Italy#9

Auricchio Provolone Piccante (Aged 12 Months) | Imported From Italy

$28.98

Chevalatta Italian Sausage Ring | Thin Italian Sausage 4 lb or 8 lb#10

Chevalatta Italian Sausage Ring | Thin Italian Sausage 4 lb or 8 lb

$129.98

Analyzing...
Bounce Rate
65.2%
Pages/Visit
3.4
Avg. Time on Site
5m 11s
Avg. Product Price
$60

Range: $24 - $130

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Marketing Efficiency63/100
Revenue Performance46/100

Traffic Sources

paid38.5%
direct36.9%
organic24.6%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$232

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pizza711K$1.74$546.6K
r&b pizza1K$0.77-
frozen pizza doughEasy840$0.60$247
sourdough pizza near me290--
pizza drexel hill125--

Top Countries

🇺🇸United States
99.5%
🇨🇦Canada
0.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Pre-Order0ShopJudge.me Product Reviews5.0Shopify Forms4.5Mailchimp4.8Transition Block

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About frankandsal.com

Is frankandsal.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, frankandsal.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is frankandsal.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for frankandsal.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is frankandsal.com's EcomScout rating and what does it mean?

frankandsal.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does frankandsal.com generate?

frankandsal.com receives approximately 152.6K visits per year with estimated monthly revenue of $15.4K - $30.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does frankandsal.com use?

We detected 7 Shopify apps on frankandsal.com, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Italian Grocery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against frankandsal.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Italian Grocery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

frankandsal.com Shopify store analysis • Italian Grocery • Food & Beverage • Unlikely Dropshipper • Rating: A

Last updated: August 10, 2026

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