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Frank Mobile

frankmobile.com.au
75/100
EcomScout

Frank Mobile receives an EcomScout Rating of S (75/100), ranking #760 out of 834,566 Shopify stores we track. This Mobile Phones Electronics & Tech store attracts 776.4K visits per year with estimated revenue of $262.4K - $656.0K/mo. It offers 1.1K products at an average price of A$935.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$262.4K - $656.0K/mo
Est. Traffic/mo
64.7K
Products
1.1K
Top Market
AU (81%)
Top Channel
organic (49%)
Trustpilot
4.5/5 (555)

Store Intelligence Summary

Traffic breakdown: organic 49%, paid 20%, direct 19%, social 3%.

Product pricing: Average price of A$935 (range: A$389 – A$1,809) — ≈ $617 USD. Positioned in the premium segment.

Ad spend: Estimated $86/mo in paid search ($1.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 555 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (81%), US (13%), IN (4%).

Best-selling product: iPhone 17 Pro Max 256GB (A$1,809). Other top sellers include iPhone 17 Pro 256GB, iPhone 17 256GB, iPhone Air 256GB.

How is the EcomScout Rating calculated? The S grade (75/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Mobile Phones Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$344K/mo
Total Stores
64
Avg Revenue
$5K/mo
Top 10% Threshold
$137K/mo

Competition Breakdown

20%
34%
20%
11%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Mobile Phones market generates $0M/month across 64 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Mobile Phones stores earn $137K+/month
  • This store outperforms 96% of Mobile Phones competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.5%
Pages/Visit
4.6
Avg. Time on Site
1m 17s
Avg. Product Price
A$935

≈ $617 USD

Range: A$389 - A$1,809

Rating Breakdown

Trustpilot95/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth70/100
Marketing Efficiency36/100

Traffic Sources

organic49.2%
paid20.4%
direct19.1%
social3.4%
referral1.2%

Marketing & Ad Spend

Monthly Ad Spend

$86

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
used phonesEasy6K$1.57$8.5K
second hand phonesEasy540$1.24$285

Trustpilot Rating

4.5

555 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
81.2%
🇺🇸United States
12.5%
🇮🇳India
3.7%
🇵🇰Pakistan
2.6%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About Frank Mobile

Is Frank Mobile a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Frank Mobile is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Frank Mobile safe to buy from? Is it a scam?

Frank Mobile has a Trustpilot rating of 4.5/5 based on 555 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (75/100).

What is Frank Mobile's EcomScout rating and what does it mean?

Frank Mobile has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Frank Mobile generate?

Frank Mobile receives approximately 776.4K visits per year with estimated monthly revenue of $262.4K - $656.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Frank Mobile use?

We detected 6 Shopify apps on Frank Mobile, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Mobile Phones store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Frank Mobile. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Mobile Phones store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Frank Mobile Shopify store analysis • Mobile PhonesElectronics & Tech • Unlikely Dropshipper • Rating: S

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