FRAU
frau.itFRAU receives an EcomScout Rating of S (73/100), ranking #676 out of 395,306 Shopify stores we track. This Footwear and Accessories Fashion & Apparel store attracts 1.3M visits per year with estimated revenue of $193.4K - $419.0K/mo. It offers 793 products at an average price of $101.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 17%, referral 2%.
Product pricing: Average price of $101 (range: $69 – $149). Positioned in the premium segment.
Ad spend: Estimated $269/mo in paid search ($3.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 2,748 reviews. Excellent reputation — customers rate this store highly.
Top markets: IT (84%), US (8%), FR (3%).
Best-selling product: Borsa a mezza luna con tracolla in tessuto ($129). Other top sellers include Sandali in pelle scamosciata con fibbia in tono, Ciabatta infradito in nabuk, Secchiello in pelle.
Footwear and Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear and Accessories market generates $0M/month across 34 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Footwear and Accessories stores earn $309K+/month
- •This store outperforms 96% of Footwear and Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Footwear and Accessories
Best Selling Products
#1Borsa a mezza luna con tracolla in tessuto
$129
#2Sandali in pelle scamosciata con fibbia in tono
$119
#3Ciabatta infradito in nabuk
$79
#4Secchiello in pelle
$99
#5Sandali multi-strap in pelle con tacco a blocco
$149
#6Sandali multi-strap in pelle con tacco a blocco
$149
#7Sandali infradito con fussbet in sughero
$75
#8Sabot in camoscio
$95
#9Sandali multi-strap in pelle con tacco a blocco
$149
#10Ciabatte in pelle con fibbia in tono
$109
Range: $69 - $149
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$269
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| frauEasy | 7K | $1.01 | $28 |
Trustpilot Rating
2,748 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Trustpilot
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Frequently Asked Questions About FRAU
Is FRAU a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FRAU is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FRAU safe to buy from? Is it a scam?
FRAU has a Trustpilot rating of 4.6/5 based on 2,748 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).
What is FRAU's EcomScout rating and what does it mean?
FRAU has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FRAU generate?
FRAU receives approximately 1.3M visits per year with estimated monthly revenue of $193.4K - $419.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FRAU use?
We detected 7 Shopify apps on FRAU, including Shop, Trustpilot, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear and Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FRAU. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.