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FRAVITA homepage screenshot
35/100
EcomScout

FRAVITA receives an EcomScout Rating of B (35/100), ranking #28,991 out of 146,080 Shopify stores we track. This Toys Parenting store attracts 43.5K visits per year with estimated revenue of $2.5K - $5.5K/mo. It offers 12 products at an average price of $45.

Store descriptionFRAVITA, a store specializing in baby products, provides a collection of chic and comfortable essentials for parents and babies in terms of nursing, feeding, and safety

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.5K - $5.5K/mo
Est. Traffic/mo
3.6K
Products
12
Top Market
US (81%)
Top Channel
N/A
Trustpilot
2.5/5 (48)

Store Intelligence Summary

Product pricing: Average price of $45 (range: $22 – $159). Mid-range pricing strategy.

Ad spend: Estimated $10/mo in paid search ($120/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 48 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (81%), FR (19%).

Best-selling product: Fravita Handy Night Light ($35.65). Other top sellers include FRAVITA Baby Sleep Pack: Baby Night Light + White Noise Sound Machine, FRAVITA White Noise Sound Machine, Keeppley Building Block Toys - Summer Aquarium.

How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Toys Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$4.1M/mo
Total Stores
407
Avg Revenue
$10K/mo
Top 10% Threshold
$129K/mo

Competition Breakdown

13%
38%
28%
10%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Toys market generates $4M/month across 407 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Toys stores earn $129K+/month
  • This store outperforms 92% of Toys competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
74.0%
Pages/Visit
1.6
Avg. Time on Site
20s
Avg. Product Price
$45

Range: $22 - $159

Rating Breakdown

Business Quality85/100
Trustpilot40/100
Traffic Growth35/100
Revenue Performance24/100
Marketing Efficiency22/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$10

Google Ads estimate

Yearly Ad Budget

$120

Projected annually

Trustpilot Rating

2.5

48 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
81.0%
🇫🇷France
19.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

fravitawhite noise for babiesusb rechargeable white noise machinewhite noise machinekeeppley

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

CDN

AWS CloudFront

Marketing

UpPromote Affiliate Marketing

All-in-One

Vitals

Shopify App

Block

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Frequently Asked Questions About FRAVITA

Is FRAVITA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FRAVITA is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is FRAVITA safe to buy from? Is it a scam?

FRAVITA has a Trustpilot rating of 2.5/5 based on 48 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (35/100).

What is FRAVITA's EcomScout rating and what does it mean?

FRAVITA has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does FRAVITA generate?

FRAVITA receives approximately 43.5K visits per year with estimated monthly revenue of $2.5K - $5.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FRAVITA use?

We detected 3 Shopify apps on FRAVITA, including Advanced Predictive Search, Gallerify ‑ Shop the look, EZ Sidebar Menu+Sidebar Filter. The store uses the "20250106" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Toys store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FRAVITA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FRAVITA Shopify store analysis • ToysParenting • Likely Dropshipper • Rating: B

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