Freshwipes
freshwipes.co.ukFreshwipes receives an EcomScout Rating of B+ (50/100), ranking #51,871 out of 1,193,591 Shopify stores we track. This Personal Hygiene Beauty & Personal Care store attracts 599.6K visits per year with estimated revenue of $12.1K - $23.6K/mo. It offers 24 products at an average price of £15.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 34%, direct 13%, paid 9%, social 6%.
Product pricing: Average price of £15 (range: £3 – £45) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $58/mo in paid search ($696/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 7 reviews. Good standing with customers.
Top markets: GB (61%), US (26%), FR (8%).
Best-selling product: Ocean Fresh Body Wipes (£5.99). Other top sellers include Coconut Breeze Mini Travel Wipes, Ocean Fresh Mini Travel Wipes, Unscented Mini Travel Wipes.
Personal Hygiene Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Personal Hygiene market generates $0M/month across 49 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Personal Hygiene stores earn $35K+/month
- •This store outperforms 94% of Personal Hygiene competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Personal Hygiene
Best Selling Products
#1Ocean Fresh Body Wipes
£5.99≈ $7.61
#2Coconut Breeze Mini Travel Wipes
£3.99≈ $5.07
#3Ocean Fresh Mini Travel Wipes
£3.99≈ $5.07
#4Unscented Mini Travel Wipes
£3.99≈ $5.07
#5Unscented Intimate Wipes (Mini)
£3.50≈ $4.45
#6Unscented Facial Wipes
£3.99≈ $5.07
#7Rinse-Free Body Cleansing Foam
£12.99≈ $16
#8Light Floral Shampoo Cap
£5.50≈ $6.99
#9Unscented Body Wipes
£5.99≈ $7.61
#10Coconut Breeze Body Wipes
£5.99≈ $7.61
≈ $19 USD
Range: £3 - £45
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$58
Google Ads estimate
Yearly Ad Budget
$696
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fresh wipe | 90 | $2.96 | - |
| adult wet wipesEasy | 44 | $1.13 | $108 |
Trustpilot Rating
7 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Judge.me Product Reviews5.0Klaviyo: Email Marketing & SMSEcomRise Post Purchase UpsellBlockSimilar Stores
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Frequently Asked Questions About Freshwipes
Is Freshwipes a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Freshwipes is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Freshwipes safe to buy from? Is it a scam?
Freshwipes has a Trustpilot rating of 4.2/5 based on 7 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).
What is Freshwipes's EcomScout rating and what does it mean?
Freshwipes has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Freshwipes generate?
Freshwipes receives approximately 599.6K visits per year with estimated monthly revenue of $12.1K - $23.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Freshwipes use?
We detected 6 Shopify apps on Freshwipes, including Shop, ReCharge Subscriptions, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Personal Hygiene store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Freshwipes. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Personal Hygiene store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.