Frey
frey.comFrey receives an EcomScout Rating of A+ (56/100), ranking #10,098 out of 398,165 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 385.8K visits per year with estimated revenue of $16.1K - $31.3K/mo. It offers 19 products at an average price of $20.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 40%, referral 4%.
Product pricing: Average price of $20 (range: $15 – $35). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $432/mo in paid search ($5.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.5/5 based on 1,266 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (63%), VN (15%), NL (7%).
Best-selling product: Laundry Detergent Sheets ($20). Other top sellers include Ultra Concentrated Laundry Detergent, Limited Edition Aspen Snow Detergent, Dryer Sheets.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
Range: $15 - $35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$432
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| frey detergentEasy | 1K | - | - |
| frey laundryEasy | 660 | - | - |
| powdered laundry detergentEasy | 440 | $3.41 | $384 |
| frey laundry detergentEasy | 320 | - | - |
| frey clothing care | 320 | - | - |
Trustpilot Rating
1,266 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
MailchimpSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Frey
Is Frey a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Frey is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Frey safe to buy from? Is it a scam?
Frey has a Trustpilot rating of 2.5/5 based on 1,266 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).
What is Frey's EcomScout rating and what does it mean?
Frey has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Frey generate?
Frey receives approximately 385.8K visits per year with estimated monthly revenue of $16.1K - $31.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Frey use?
We detected 10 Shopify apps on Frey, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Frey. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.