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52/100
EcomScout

Friars receives an EcomScout Rating of A (52/100), ranking #24,375 out of 869,415 Shopify stores we track. This Chocolate Food & Beverage store attracts 315.7K visits per year with estimated revenue of $13.1K - $26.2K/mo. It offers 371 products at an average price of £16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.1K - $26.2K/mo
Est. Traffic/mo
26.3K
Products
371
Top Market
GB (81%)
Top Channel
paid (37%)
Trustpilot
4.0/5 (89)

Store Intelligence Summary

Traffic breakdown: paid 37%, organic 26%, direct 13%, referral 8%.

Product pricing: Average price of £16 (range: £7 – £35) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $171/mo in paid search ($2.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 89 reviews. Good standing with customers.

Top markets: GB (81%), US (9%), IE (5%).

Best-selling product: MATCHA CHOCOLATE TRUFFLES (£6.99). Other top sellers include PRALINE CHOCOLATE PENGUINS, CHERRY MARZIPAN CHOCOLATES, CHERRY LIQUEUR CHOCOLATES DARK | LUXE BOX.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Chocolate Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$439K/mo
Total Stores
268
Avg Revenue
$2K/mo
Top 10% Threshold
$33K/mo

Competition Breakdown

37%
43%
12%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Chocolate market generates $0M/month across 268 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Chocolate stores earn $33K+/month
  • This store outperforms 95% of Chocolate competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
66.9%
Pages/Visit
1.5
Avg. Time on Site
34s
Avg. Product Price
£16

≈ $20 USD

Range: £7 - £35

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot75/100
Marketing Efficiency29/100
Revenue Performance27/100

Traffic Sources

paid37.2%
organic26.5%
direct13.2%
referral8.3%
social6.8%

Marketing & Ad Spend

Monthly Ad Spend

$171

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
chocolates10K$0.88$3.1K
chocolate boxes near me900--
vegan dark chocolateEasy630$0.97$56
chocolates deliveredEasy180$2.26$273
van otis chocolatesEasy180--

Trustpilot Rating

4.0

89 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
81.2%
🇺🇸United States
9.1%
🇮🇪Ireland
4.8%
🇪🇸Spain
3.9%
🇩🇪Germany
1.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Friars

Is Friars a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Friars is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Friars safe to buy from? Is it a scam?

Friars has a Trustpilot rating of 4.0/5 based on 89 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Friars's EcomScout rating and what does it mean?

Friars has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Friars generate?

Friars receives approximately 315.7K visits per year with estimated monthly revenue of $13.1K - $26.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Friars use?

App detection data for Friars is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Chocolate store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Friars. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Chocolate store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Friars Shopify store analysis • ChocolateFood & Beverage • Unlikely Dropshipper • Rating: A

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