friend-of-dorothy.com
friend-of-dorothy.comfriend-of-dorothy.com receives an EcomScout Rating of A+ (55/100), ranking #14,768 out of 661,668 Shopify stores we track. This Supplements Health & Wellness store attracts 682.9K visits per year with estimated revenue of $85.8K - $171.5K/mo. It offers 51 products at an average price of £55.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 24%, referral 13%.
Product pricing: Average price of £55 (range: £10 – £150) — ≈ $69 USD. Mid-range pricing strategy.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (37%), GB (18%), DE (17%).
Best-selling product: Mini GUMMIES – VOLUME, VITALITY + MALE WELLNESS SUPPORT (1 trial pack) (£14.99). Other top sellers include POWER AND PERFORMANCE — STARTER · 1 MONTH, make douching quick and easy — STARTER · 1 MONTH, VOLUME + VITALITY XXL — BEST VALUE · 2 MONTHS.
Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplements market generates $8M/month across 2,370 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Supplements stores earn $42K+/month
- •This store outperforms 93% of Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •123 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Supplements
Best Selling Products
#1Mini GUMMIES – VOLUME, VITALITY + MALE WELLNESS SUPPORT (1 trial pack)
£14.99≈ $19
#2POWER AND PERFORMANCE — STARTER · 1 MONTH
£39.99≈ $51
#3make douching quick and easy — STARTER · 1 MONTH
£39.99≈ $51
#4VOLUME + VITALITY XXL — BEST VALUE · 2 MONTHS
£64.99≈ $83
#5POWER AND PERFORMANCE XXL — BEST VALUE · 2 MONTHS
£64.99≈ $83
#6VOLUME + VITALITY — STARTER · 1 MONTH
£39.99≈ $51
#7Volume & Power Duo XXL — BEST VALUE · 2 MONTHS
£99.99≈ $127
#8PINEAPPLE GUMMIES – VOLUME, VITALITY — STARTER · 1 MONTH
£39.99≈ $51
#9RASPBERRY GUMMIES – VOLUME, VITALITY — STARTER · 1 MONTH
£39.99≈ $51
#10ANTI-AGING COLLAGEN — STARTER · 1 MONTH
£49.99≈ $63
≈ $69 USD
Range: £10 - £150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About friend-of-dorothy.com
Is friend-of-dorothy.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, friend-of-dorothy.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is friend-of-dorothy.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for friend-of-dorothy.com. However, our EcomScout rating is A+ (55/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is friend-of-dorothy.com's EcomScout rating and what does it mean?
friend-of-dorothy.com has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does friend-of-dorothy.com generate?
friend-of-dorothy.com receives approximately 682.9K visits per year with estimated monthly revenue of $85.8K - $171.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does friend-of-dorothy.com use?
We detected 7 Shopify apps on friend-of-dorothy.com, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against friend-of-dorothy.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.