Frock and Frill
frockandfrill.comFrock and Frill receives an EcomScout Rating of A+ (58/100), ranking #19,588 out of 1,123,315 Shopify stores we track. This Dresses Fashion & Apparel store attracts 295.7K visits per year with estimated revenue of $69.8K - $151.3K/mo. It offers 370 products at an average price of £95.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 66%, paid 12%, direct 10%, social 2%.
Product pricing: Average price of £95 (range: £5 – £250) — ≈ $120 USD. Positioned in the premium segment.
Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 15 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (49%), GB (38%), VE (5%).
Best-selling product: Clarissa Blue Sequin Maxi Dress With Cape Detail (£250). Other top sellers include Ambretta Nude Leaf Embellished Maxi Dress with Batwing Sleeves, Celestine Embellished Maxi Dress with Cape Detail, Emilia Black Floral Embellished Maxi Dress.
Dresses Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Dresses market generates $3M/month across 458 stores
- •9% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Dresses stores earn $82K+/month
- •This store outperforms 92% of Dresses competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Dresses
Best Selling Products
#1Clarissa Blue Sequin Maxi Dress With Cape Detail
£250≈ $318
#2Ambretta Nude Leaf Embellished Maxi Dress with Batwing Sleeves
£160≈ $203
#3Celestine Embellished Maxi Dress with Cape Detail
£195≈ $248
#4Emilia Black Floral Embellished Maxi Dress
£155≈ $197
#5Viola Nude Embroidered Maxi Dress
£175≈ $222
#6Prunella Purple Lace Detail Maxi Dress with Pleated Skirt
£25≈ $32
![Lounge Square Neck Crop Top [Final Sale]](https://cdn.shopify.com/s/files/1/0099/0321/0558/products/LOUBGEWEAR.33769.jpg?v=1681896314)
#7Lounge Square Neck Crop Top [Final Sale]
£5≈ $6.35
#8Susanna Black Embellished Mini Dress
£25≈ $32
#9Zalie Off White Embroidered Halter Neck Midi Dress
£25≈ $32
#10Darlene Black Sequin Maxi Dress
£25≈ $32
≈ $120 USD
Range: £5 - £250
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$14
Google Ads estimate
Yearly Ad Budget
$168
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| best online dress stores uk | 6 | - | - |
Trustpilot Rating
15 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PrivySimilar Stores
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Frequently Asked Questions About Frock and Frill
Is Frock and Frill a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Frock and Frill is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Frock and Frill safe to buy from? Is it a scam?
Frock and Frill has a Trustpilot rating of 2.4/5 based on 15 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is Frock and Frill's EcomScout rating and what does it mean?
Frock and Frill has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Frock and Frill generate?
Frock and Frill receives approximately 295.7K visits per year with estimated monthly revenue of $69.8K - $151.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Frock and Frill use?
We detected 14 Shopify apps on Frock and Frill, including Shop, Stamped.io Product Reviews, Privy and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Dresses store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Frock and Frill. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Dresses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.