REBEL
fromrebel.comREBEL receives an EcomScout Rating of S (80/100), ranking #7 out of 148,181 Shopify stores we track. This Baby Gear Parenting store attracts 28.4M visits per year with estimated revenue of $15.4M - $34.7M/mo. It offers 2.5K+ products at an average price of $520.
Store descriptionDiscover endless deals on top brands at REBEL. Save up to 70% off across strollers, car seats, baby gear, and more. New deals added daily; shop before they’re gone.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 56%, Direct 17%, Social 7%, Mail 7%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $520 (range: $520 – $520). Positioned in the premium segment.
Ad spend: Estimated $56.7K/mo in paid search ($680.4K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 4.0/5 based on 827 reviews. Good standing with customers.
Top markets: US (91%), CA (1%), VN (1%).
Best-selling product: Luxe Hybrid Mattress - Queen ($$810.99). Other top sellers include Luxe Hybrid Mattress- King, Cruz V3 Full-Size Stroller - Evelyn, e-Gazelle S Electric Convertible Stroller - Moon Black.
Baby Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Gear market generates $8M/month across 294 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Baby Gear stores earn $222K+/month
- •This store outperforms 88% of Baby Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Luxe Hybrid Mattress - Queen
$810.99
#2Luxe Hybrid Mattress- King
$819.99
#3Cruz V3 Full-Size Stroller - Evelyn
$746.99
#4e-Gazelle S Electric Convertible Stroller - Moon Black
$789.99
#5Infant Car Seat & Stroller - Midnight Edition
$599.99
#6Car Seat & Stroller - Racing Green
$519.99
#7Car Seat + Latch Base Travel System - Nitro Black
$499.99
#8800 Series, Fully Automatic Espresso Machine, VeroCafe, Stainless Steel, Removable Water Tank
$985.99
#9Car Seat & Stroller - Royal Blue
$493.99
#10E-Priam 2 Smart Stroller - Chrome/Black
$699.99
Range: $520 - $520
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$57K
Google Ads estimate
Yearly Ad Budget
$680K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| blenderEasy | 490K | $0.41 | $5.9K |
| bedbathandbeyond | 400K | $0.24 | $21.0K |
| babyEasy | 233K | $0.66 | $7.8K |
| air fryer | 231K | $0.51 | $34.0K |
| buy buy babyEasy | 208K | $0.24 | $85.1K |
Trustpilot Rating
827 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsReviews
Analytics
Google Analytics
Google Tag ManagerPre-Order
E-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontSimilar Stores
View all →Trending Baby Gear Products
Products gaining popularity in Baby Gear right now, based on Amazon & Google Trends data.
Ingenuity 3D Mini Convenience Stroller – Lightweight Stroller with Compact Fold, Multi-Position Recline, Canopy with Pop Out Sun Visor and More – Umbrella Stroller for Travel and More, Gray
HelloBaby No WiFi Baby Monitor 5" Screen 30-Hour Battery Pan-Tilt-Zoom Video Upgrade with Camera and Audio, Night Vision, VOX, 2-Way Talk, 8 Lullabies and 1000ft Range, HB6550
Ingenuity 3D Mini Convenience Stroller – Lightweight Stroller with Compact Fold, Multi-Position Recline, Canopy with Pop Out Sun Visor – Umbrella Stroller for Travel & More, Blue/Black
GoodBaby 5" Baby Monitor with Camera and Audio, No WiFi Secure Camera, 30-Hour Battery, Remote PTZ, Auto Night Vision, Room Temperature, Two-Way Audio，Lullabies，960 ft Range
Frequently Asked Questions About REBEL
Is REBEL a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, REBEL is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is REBEL safe to buy from? Is it a scam?
REBEL has a Trustpilot rating of 4.0/5 based on 827 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).
What is REBEL's EcomScout rating and what does it mean?
REBEL has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does REBEL generate?
REBEL receives approximately 28.4M visits per year with estimated monthly revenue of $15.4M - $34.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does REBEL use?
We detected 1 Shopify apps on REBEL, including Klaviyo Reviews. The store uses the "FromRebel 2025 - React" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against REBEL. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.