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Fulton Umbrellas

fultonumbrellas.com
52/100
EcomScout

Fulton Umbrellas receives an EcomScout Rating of A (52/100), ranking #27,569 out of 1,015,171 Shopify stores we track. This Umbrellas Other store attracts 469.7K visits per year with estimated revenue of $19.6K - $45.9K/mo. It offers 224 products at an average price of £23.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$19.6K - $45.9K/mo
Est. Traffic/mo
39.1K
Products
224
Top Market
GB (60%)
Top Channel
organic (54%)
Trustpilot
1.7/5 (36)

Store Intelligence Summary

Traffic breakdown: organic 54%, paid 16%, direct 8%, referral 5%.

Product pricing: Average price of £23 (range: £13 – £38) — ≈ $29 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $16/mo in paid search ($192/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.7/5 based on 36 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (60%), US (16%), AU (8%).

Best-selling product: Tornado 1™ - Black (£38). Other top sellers include Open & Close Superslim 1 - Black, Huntsman 1 - Black, Magnum Auto 1 - Black.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Umbrellas Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$27K/mo
Total Stores
10
Avg Revenue
$3K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

40%
30%
20%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Umbrellas market generates $0M/month across 10 stores
  • Top 10% of Umbrellas stores earn $39K+/month
  • This store outperforms 93% of Umbrellas competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.9%
Pages/Visit
5.4
Avg. Time on Site
2m 13s
Avg. Product Price
£23

≈ $29 USD

Range: £13 - £38

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance44/100
Trustpilot40/100
Marketing Efficiency29/100

Traffic Sources

organic53.8%
paid16.2%
direct8.3%
referral4.9%
social4.0%

Marketing & Ad Spend

Monthly Ad Spend

$16

Google Ads estimate

Yearly Ad Budget

$192

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

1.7

36 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
59.5%
🇺🇸United States
15.9%
🇦🇺Australia
7.8%
🇮🇳India
6.9%
🇩🇪Germany
4.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Fulton Umbrellas

Is Fulton Umbrellas a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fulton Umbrellas is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fulton Umbrellas safe to buy from? Is it a scam?

Fulton Umbrellas has a Trustpilot rating of 1.7/5 based on 36 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).

What is Fulton Umbrellas's EcomScout rating and what does it mean?

Fulton Umbrellas has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fulton Umbrellas generate?

Fulton Umbrellas receives approximately 469.7K visits per year with estimated monthly revenue of $19.6K - $45.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fulton Umbrellas use?

We detected 6 Shopify apps on Fulton Umbrellas, including Klaviyo: Email Marketing & SMS, Shop, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Umbrellas store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fulton Umbrellas. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Umbrellas store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fulton Umbrellas Shopify store analysis • UmbrellasOther • Unlikely Dropshipper • Rating: A

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