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54/100
EcomScout

Funky Food receives an EcomScout Rating of A+ (54/100), ranking #13,713 out of 481,798 Shopify stores we track. This Produce Food & Beverage store attracts 454.9K visits per year with estimated revenue of $5.6K - $11.1K/mo. It offers 251 products at an average price of $10.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.6K - $11.1K/mo
Est. Traffic/mo
37.9K
Products
251
Top Market
AU (99%)
Top Channel
direct (34%)
Trustpilot
4.7/5 (967)

Store Intelligence Summary

Traffic breakdown: direct 34%.

Product pricing: Average price of $10 (range: $0 – $20). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $298/mo in paid search ($3.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 967 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (99%), US (1%).

Best-selling product: Pasta Night Saver Pack (One Off) ($13.9). Other top sellers include Pasta Night Saver Pack, Red Cabbage (one off), Red Cabbage.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Produce Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25K/mo
Total Stores
19
Avg Revenue
$1K/mo
Top 10% Threshold
$5K/mo

Competition Breakdown

47%
47%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Produce market generates $0M/month across 19 stores
  • 94% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Produce stores earn $5K+/month
  • This store outperforms 75% of Produce competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
50.1%
Pages/Visit
4.0
Avg. Time on Site
2m 37s
Avg. Product Price
$10

Range: $0 - $20

Rating Breakdown

Trustpilot95/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance27/100
Marketing Efficiency22/100

Traffic Sources

direct34.1%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$298

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
funky foodEasy90$0.95-
fruit and veg delivery brisbane44--
ugly fruit and veg44--
fruit mail order44$2.20$26

Trustpilot Rating

4.7

967 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
99.2%
🇺🇸United States
0.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Funky Food

Is Funky Food a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Funky Food is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Funky Food safe to buy from? Is it a scam?

Funky Food has a Trustpilot rating of 4.7/5 based on 967 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (54/100).

What is Funky Food's EcomScout rating and what does it mean?

Funky Food has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Funky Food generate?

Funky Food receives approximately 454.9K visits per year with estimated monthly revenue of $5.6K - $11.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Funky Food use?

We detected 5 Shopify apps on Funky Food, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Produce store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Funky Food. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Produce store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Funky Food Shopify store analysis • ProduceFood & Beverage • Unlikely Dropshipper • Rating: A+

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