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49/100
EcomScout

WHSmith receives an EcomScout Rating of B+ (49/100), ranking #19,033 out of 409,602 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 3.7K visits per year. It offers 68 products at an average price of $74465.

Analysis by EcomScout Research Team · How we calculate ratings

0
Est. Traffic/mo
306
Products
68
Top Market
BR (100%)
Top Channel
N/A
Trustpilot
4.1/5 (49,876)

Store Intelligence Summary

Product pricing: Average price of $74465 (range: $49000 – $99900). Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.1/5 based on 49,876 reviews. Good standing with customers.

Top markets: BR (100%).

Best-selling product: Deos™ desodorante X30 cápsulas ($74900). Other top sellers include NoseFlow™ Tiras Nasales, Cyperus Rotundus Oil 30ml, Tiras Nasales NoseFlow™.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$16.7M/mo
Total Stores
3,010
Avg Revenue
$6K/mo
Top 10% Threshold
$77K/mo

Competition Breakdown

21%
40%
24%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $17M/month across 3,010 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $77K+/month
  • This store outperforms 93% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 229 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.2%
Pages/Visit
1.0
0
Avg. Product Price
$74465

Range: $49000 - $99900

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance30/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.1

49,876 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇷Brazil
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About WHSmith

Is WHSmith a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, WHSmith is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is WHSmith safe to buy from? Is it a scam?

WHSmith has a Trustpilot rating of 4.1/5 based on 49,876 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is WHSmith's EcomScout rating and what does it mean?

WHSmith has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does WHSmith generate?

WHSmith receives approximately 3.7K visits per year. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does WHSmith use?

We detected 3 Shopify apps on WHSmith, including Releasit COD Form & Upsells, Judge.me Product Reviews, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against WHSmith. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

WHSmith Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: B+

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