Gaiam
gaiam.comGaiam receives an EcomScout Rating of S (61/100), ranking #7,717 out of 697,201 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 1.1M visits per year with estimated revenue of $43.9K - $95.2K/mo. It offers 142 products at an average price of $32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 76%, direct 17%, referral 3%, social 1%.
Product pricing: Average price of $32 (range: $5 – $80). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.5K/mo in paid search ($17.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.4/5 based on 40 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (59%), CA (5%), AU (3%).
Best-selling product: Yoga Essentials Block ($12.99). Other top sellers include Classic Balance Ball® Chair, Extra Ball for the Classic Balance Ball® Chair (52cm), Classic Solid Color Yoga Mat (5mm).
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $14M/month across 3,504 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $56K+/month
- •This store outperforms 93% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •211 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1Yoga Essentials Block
$12.99
#2Classic Balance Ball® Chair
$69.98
#3Extra Ball for the Classic Balance Ball® Chair (52cm)
$24.99
#4Classic Solid Color Yoga Mat (5mm)
$24.98
#5Rectangular Bolster
$44.98
#6Easy-Cinch Yoga Sling
$9.98
#7Premium Lily Shadows Yoga Mat (6mm)
$34.98
#8Yoga Block 2-Pack
$16.98
#995-1198
$5
#10Gaiam Essentials Fitness Mat & Sling (10mm)
$24.98
Range: $5 - $80
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$18K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gaiamEasy | 14K | $0.77 | $3.0K |
| gaiam yoga matEasy | 5K | $0.69 | $465 |
| gaia yoga matEasy | 220 | $0.87 | $28 |
| gaiam outlet | 150 | - | - |
| combo yoga mat | 150 | - | - |
Trustpilot Rating
40 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
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Frequently Asked Questions About Gaiam
Is Gaiam a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Gaiam is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Gaiam safe to buy from? Is it a scam?
Gaiam has a Trustpilot rating of 1.4/5 based on 40 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).
What is Gaiam's EcomScout rating and what does it mean?
Gaiam has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Gaiam generate?
Gaiam receives approximately 1.1M visits per year with estimated monthly revenue of $43.9K - $95.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Gaiam use?
We detected 1 Shopify apps on Gaiam, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Gaiam. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.