Lanera
getlanera.comLanera receives an EcomScout Rating of S (63/100), ranking #4,091 out of 349,512 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 512.8K visits per year with estimated revenue of $30.0K - $58.4K/mo. It offers 16 products at an average price of $33.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 19%.
Product pricing: Average price of $33 (range: $17 – $65). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $27/mo in paid search ($324/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 1,128 reviews. Good standing with customers.
Top markets: US (82%), BR (18%).
Best-selling product: Lanera Luxury Foundation ($29.97). Other top sellers include Flawless Sponge, High-Definition Mascara, Perfect Lipstick.
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $0M/month across 239 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $49K+/month
- •This store outperforms 96% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cosmetics
Best Selling Products
Range: $17 - $65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$27
Google Ads estimate
Yearly Ad Budget
$324
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| lanera | 180 | $0.61 | - |
Trustpilot Rating
1,128 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Loox Photo ReviewsSimilar Stores
View all →Frequently Asked Questions About Lanera
Is Lanera a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Lanera is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is Lanera safe to buy from? Is it a scam?
Lanera has a Trustpilot rating of 4.3/5 based on 1,128 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).
What is Lanera's EcomScout rating and what does it mean?
Lanera has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Lanera generate?
Lanera receives approximately 512.8K visits per year with estimated monthly revenue of $30.0K - $58.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Lanera use?
We detected 4 Shopify apps on Lanera, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Lanera. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.