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G.H.Bass & Co. EU

ghbass-eu.com
66/100
EcomScout

G.H.Bass & Co. EU receives an EcomScout Rating of S (66/100), ranking #2,346 out of 199,442 Shopify stores we track. This Footwear Retail store attracts 2.7M visits per year with estimated revenue of $1.1M - $2.5M/mo. It offers 292 products at an average price of $175.

Store descriptionShop the home of traditional Penny Loafers and Bass Weejuns, est. 1876. Quality, handcrafted footwear for men & women with FREE UK delivery & returns.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.1M - $2.5M/mo
Est. Traffic/mo
224.0K
Products
292
Top Market
GB (35%)
Top Channel
SearchPaid (33%)
Trustpilot
2.8/5 (35)

Store Intelligence Summary

Traffic breakdown: SearchPaid 33%, SearchOrganic 25%, Direct 16%, DisplayAds 16%.

Product pricing: Average price of $175 (range: $56 – $215). Positioned in the premium segment.

Ad spend: Estimated $342/mo in paid search ($4.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 35 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (35%), DE (14%), US (9%).

Best-selling product: Easy Weejuns Larson Penny Loafers ($160.00). Other top sellers include Easy Weejuns Larson Penny Loafers, Easy Weejuns Penny Loafers, Easy Weejuns Penny Loafers.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.3%
Pages/Visit
3.8
Avg. Time on Site
1m 38s
Avg. Product Price
$175

Range: $56 - $215

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100
Trustpilot50/100
Marketing Efficiency36/100

Traffic Sources

SearchPaid33.4%
SearchOrganic25.4%
Direct16.0%
DisplayAds15.9%
Referrals3.2%
Mail2.1%
SocialOrganic1.8%
SocialPaid1.7%
GenAi0.5%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$342

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
g.h. bass4K$0.19$389
weejunsEasy4K$0.62$12
uk shoe size to us womenEasy2K--
bass weejun loafersEasy400$0.62$34
gh bass near meEasy340--

Trustpilot Rating

2.8

35 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
34.6%
🇩🇪Germany
13.9%
🇺🇸United States
8.8%
🇮🇹Italy
6.6%
🇫🇷France
4.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

gh bassgh bass loafersweejunsg.h. bassghbass

Tech Stack & Apps

Browse All Apps →

Analytics

Google Analytics

E-commerce Platform

Shopify

JavaScript

jQuery

Advertising

Microsoft Advertising

Sales Channels

Shop

Payment

Shopify PaymentsKlarnaAfterpay

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Frequently Asked Questions About G.H.Bass & Co. EU

Is G.H.Bass & Co. EU a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, G.H.Bass & Co. EU is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is G.H.Bass & Co. EU safe to buy from? Is it a scam?

G.H.Bass & Co. EU has a Trustpilot rating of 2.8/5 based on 35 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is G.H.Bass & Co. EU's EcomScout rating and what does it mean?

G.H.Bass & Co. EU has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does G.H.Bass & Co. EU generate?

G.H.Bass & Co. EU receives approximately 2.7M visits per year with estimated monthly revenue of $1.1M - $2.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does G.H.Bass & Co. EU use?

We detected 5 Shopify apps on G.H.Bass & Co. EU, including Gist | Gift Card Pro Tools, Klaviyo Reviews, Consentmo GDPR Compliance and more. The store uses the "min" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against G.H.Bass & Co. EU. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

G.H.Bass & Co. EU Shopify store analysis • FootwearRetail • Unlikely Dropshipper • Rating: S

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