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G.H. Bass & Co.

ghbass.com
76/100
EcomScout

G.H. Bass & Co. receives an EcomScout Rating of S (76/100), ranking #888 out of 1,094,432 Shopify stores we track. This Footwear Fashion & Apparel store attracts 5.2M visits per year with estimated revenue of $978.8K - $2.1M/mo. It offers 152 products at an average price of $132.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$978.8K - $2.1M/mo
Est. Traffic/mo
435.6K
Products
152
Top Market
US (77%)
Top Channel
organic (40%)
Trustpilot
1.7/5 (44)

Store Intelligence Summary

Traffic breakdown: organic 40%, paid 18%, direct 17%, social 5%.

Product pricing: Average price of $132 (range: $9 – $210). Positioned in the premium segment.

Ad spend: Estimated $12.7K/mo in paid search ($152.3K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 1.7/5 based on 44 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (77%), CA (7%), MX (3%).

Best-selling product: Men's Larson Weejuns® Penny Loafer ($195). Other top sellers include Women's Whitney Weejuns® Penny Loafer, Men's Larson Weejuns® Penny Loafer, Men's Larson Weejuns® Penny Loafer.

How is the EcomScout Rating calculated? The S grade (76/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.2%
Pages/Visit
3.4
Avg. Time on Site
2m 1s
Avg. Product Price
$132

Range: $9 - $210

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency80/100
Trustpilot40/100

Traffic Sources

organic40.2%
paid18.4%
direct16.7%
social5.5%
referral4.4%

Marketing & Ad Spend

Monthly Ad Spend

$13K

Google Ads estimate

Yearly Ad Budget

$152K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
loafersEasy51K$0.94$8.6K
penny loafersEasy14K$1.01$1.2K
chelsea boots menEasy13K$1.17$1.4K
loaferEasy10K$0.91$2.6K
bass shoesEasy9K$0.21$1.5K

Trustpilot Rating

1.7

44 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.1%
🇨🇦Canada
6.9%
🇲🇽Mexico
2.5%
🇦🇺Australia
1.7%
🇫🇷France
1.2%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

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Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

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Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

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Frequently Asked Questions About G.H. Bass & Co.

Is G.H. Bass & Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, G.H. Bass & Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is G.H. Bass & Co. safe to buy from? Is it a scam?

G.H. Bass & Co. has a Trustpilot rating of 1.7/5 based on 44 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (76/100).

What is G.H. Bass & Co.'s EcomScout rating and what does it mean?

G.H. Bass & Co. has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does G.H. Bass & Co. generate?

G.H. Bass & Co. receives approximately 5.2M visits per year with estimated monthly revenue of $978.8K - $2.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does G.H. Bass & Co. use?

We detected 11 Shopify apps on G.H. Bass & Co., including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against G.H. Bass & Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

G.H. Bass & Co. Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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