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HomeBreadcrumb separatorStoresBreadcrumb separatorThe Gift Loft
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The Gift Loft

giftloft.co.nz
B+
49/100
EcomScout

The Gift Loft receives an EcomScout Rating of B+ (49/100), ranking #57,788 out of 1,193,325 Shopify stores we track. This Baby Products Baby & Kids store attracts 23.2K visits per year with estimated revenue of $1.8K - $4.1K/mo. It offers 281 products at an average price of NZ$116.

Analysis by EcomScout Research Team · How we calculate ratings

Baby ProductsBaby & KidsKids
Est. Revenue/mo
$1.8K - $4.1K/mo
Est. Traffic/mo
1.9K
Products
281
Top Market
NZ (100%)
Top Channel
N/A
Trustpilot
4.7/5 (271)

Store Intelligence Summary

Product pricing: Average price of NZ$116 (range: NZ$50 – NZ$235) — ≈ $71 USD. Mid-range pricing strategy.

Ad spend: Estimated $11/mo in paid search ($132/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 271 reviews. Excellent reputation — customers rate this store highly.

Top markets: NZ (100%).

Best-selling product: Revive & Relax Hamper (NZ$90). Other top sellers include Deluxe Relaxing Pack, Afternoon Tea Sweet Treats Hamper, Take a Break Pamper Hamper.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$25.5M/mo
Total Stores
11,972
Avg Revenue
$2K/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

37%
38%
17%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Baby Products market generates $26M/month across 11,972 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •75% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Baby Products stores earn $38K+/month
  • •This store outperforms 94% of Baby Products competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •554 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Baby Products

Shop95%Block73%Judge.me Product Reviews39%Pre-Order35%

Best Selling Products

Gift Card - Emailed to You to Send to Your Gift Recipient!#1

Gift Card - Emailed to You to Send to Your Gift Recipient!

NZ$50≈ $31

Revive & Relax Hamper#2

Revive & Relax Hamper

NZ$90≈ $55

Deluxe Relaxing Pack#3

Deluxe Relaxing Pack

NZ$112≈ $68

Afternoon Tea Sweet Treats Hamper#4

Afternoon Tea Sweet Treats Hamper

NZ$80≈ $49

Take a Break Pamper Hamper#5

Take a Break Pamper Hamper

NZ$79≈ $48

Luxurious Pamper Gift for Her#6

Luxurious Pamper Gift for Her

NZ$152≈ $93

Deluxe Pamper Gift for Her#7

Deluxe Pamper Gift for Her

NZ$138≈ $84

Relaxation & Sleep Pamper Hamper#8

Relaxation & Sleep Pamper Hamper

NZ$165≈ $101

Relaxing Recovery Pamper Gift - a get well and recovery hamper#9

Relaxing Recovery Pamper Gift - a get well and recovery hamper

NZ$72≈ $44

Baby Newborn Gift Basket#10

Baby Newborn Gift Basket

NZ$100≈ $61

Analyzing...
Bounce Rate
36.2%
Pages/Visit
1.7
Avg. Time on Site
31s
Avg. Product Price
NZ$116

≈ $71 USD

Range: NZ$50 - NZ$235

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance28/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$11

Google Ads estimate

Yearly Ad Budget

$132

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wine gifts nz133--
online gifts new zealandEasy28--

Trustpilot Rating

4.7

271 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Trustpilot3.5Mailchimp4.8Frequently Bought Together4.9Back in Stock4.9Pre-Order0Block

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Trending Products to Sell

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About The Gift Loft

Is The Gift Loft a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Gift Loft is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Gift Loft safe to buy from? Is it a scam?

The Gift Loft has a Trustpilot rating of 4.7/5 based on 271 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is The Gift Loft's EcomScout rating and what does it mean?

The Gift Loft has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Gift Loft generate?

The Gift Loft receives approximately 23.2K visits per year with estimated monthly revenue of $1.8K - $4.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Gift Loft use?

We detected 6 Shopify apps on The Gift Loft, including Trustpilot, Mailchimp, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Gift Loft. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Gift Loft Shopify store analysis • Baby Products • Baby & Kids • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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