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goingdark.com.au

goingdark.com.au
45/100
EcomScout

goingdark.com.au receives an EcomScout Rating of B+ (45/100), ranking #29,751 out of 481,809 Shopify stores we track. This Thermal and Night Vision Equipment Electronics & Tech store attracts 67.6K visits per year with estimated revenue of $22.8K - $57.1K/mo. It offers 275 products at an average price of $195.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.8K - $57.1K/mo
Est. Traffic/mo
5.6K
Products
275
Top Market
AU (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $195 (range: $20 – $499). Positioned in the premium segment.

0

Top markets: AU (100%).

Best-selling product: ASA Windage Clamp ($89). Other top sellers include SmartRest - Quick Release Adapter Kit, SmartRest - Weaver Rail with ¼" Screw - Thermal Quick Release Mount, AD-RECON-30-STD Mount - American Defence MFG.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Thermal and Night Vision Equipment Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$88K/mo
Total Stores
1
Avg Revenue
$88K/mo
Top 10% Threshold
$88K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Thermal and Night Vision Equipment market generates $0M/month across 1 stores
  • This store outperforms 0% of Thermal and Night Vision Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
21.8%
Pages/Visit
3.7
Avg. Time on Site
3m 45s
Avg. Product Price
$195

Range: $20 - $499

Rating Breakdown

Business Quality80/100
Revenue Performance60/100
Traffic Growth55/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About goingdark.com.au

Is goingdark.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, goingdark.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is goingdark.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for goingdark.com.au. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is goingdark.com.au's EcomScout rating and what does it mean?

goingdark.com.au has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does goingdark.com.au generate?

goingdark.com.au receives approximately 67.6K visits per year with estimated monthly revenue of $22.8K - $57.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does goingdark.com.au use?

We detected 5 Shopify apps on goingdark.com.au, including Shop, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Thermal and Night Vision Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against goingdark.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Thermal and Night Vision Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

goingdark.com.au Shopify store analysis • Thermal and Night Vision EquipmentElectronics & Tech • Unlikely Dropshipper • Rating: B+

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