goodandbeautiful.com
goodandbeautiful.comgoodandbeautiful.com receives an EcomScout Rating of S (75/100), ranking #758 out of 833,183 Shopify stores we track. This Baby Products Baby & Kids store attracts 10.4M visits per year with estimated revenue of $217.8K - $508.1K/mo. It offers 741 products at an average price of $19.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 42%, organic 36%, social 5%, paid 4%.
Product pricing: Average price of $19 (range: $0 – $30). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $76.8K/mo in paid search ($922.2K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (86%), NZ (2%), CA (2%).
Best-selling product: Handwriting Workbook: Level K ($12.99). Other top sellers include Handwriting Workbook: Level 3, Handwriting Workbook: Level 1, Handwriting Workbook: Level 2.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $12M/month across 6,523 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $26K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •211 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Handwriting Workbook: Level K
$12.99
#2Handwriting Workbook: Level 3
$15.99
#3Handwriting Workbook: Level 1
$15.99
#4Handwriting Workbook: Level 2
$15.99
#5Handwriting Workbook: Doodles and Pre-Writing for Littles Part 1
$12.99
#6Kindergarten Prep Language Arts Course Set
$20.99
#7Handwriting Workbook: Level 4
$15.99
#8Handwriting Workbook: Doodles and Pre-Writing for Littles Part 2
$12.99
#9Handwriting Workbook: Level 5
$15.99
#10Course Book: Math K
$29.99
Range: $0 - $30
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$77K
Google Ads estimate
Yearly Ad Budget
$922K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| snakeEasy | 5370K | $0.32 | $45 |
| declaration of independence | 466K | $0.98 | $3.0K |
| typing clubEasy | 451K | $0.38 | $204 |
| books | 404K | $0.48 | $27.5K |
| multiplication chartEasy | 327K | $0.29 | $8 |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
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Frequently Asked Questions About goodandbeautiful.com
Is goodandbeautiful.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, goodandbeautiful.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is goodandbeautiful.com safe to buy from? Is it a scam?
goodandbeautiful.com has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (75/100).
What is goodandbeautiful.com's EcomScout rating and what does it mean?
goodandbeautiful.com has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does goodandbeautiful.com generate?
goodandbeautiful.com receives approximately 10.4M visits per year with estimated monthly revenue of $217.8K - $508.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does goodandbeautiful.com use?
We detected 3 Shopify apps on goodandbeautiful.com, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against goodandbeautiful.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.