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Good & Fugly

goodandfugly.com.au
B+
49/100
EcomScout

Good & Fugly receives an EcomScout Rating of B+ (49/100), ranking #57,849 out of 1,193,851 Shopify stores we track. This Fresh Produce Food & Beverage store attracts 60.0K visits per year with estimated revenue of $4.4K - $8.7K/mo. It offers 8 products at an average price of A$50.

Analysis by EcomScout Research Team · How we calculate ratings

Fresh ProduceFood & BeverageFruit & Veg Boxes
Est. Revenue/mo
$4.4K - $8.7K/mo
Est. Traffic/mo
5.0K
Products
8
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.3/5 (40)

Store Intelligence Summary

Product pricing: Average price of A$50 (range: A$13 – A$80) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.3/5 based on 40 reviews. Good standing with customers.

Top markets: AU (100%).

Best-selling product: Hand-picked local oranges (10 - 12 kg / carton) (A$35). Other top sellers include Small Fruit & Veg Box, Medium Veg Box, Small Office Fruit Box.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fresh Produce Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$159K/mo
Total Stores
128
Avg Revenue
$1K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

46%
34%
11%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Fresh Produce market generates $0M/month across 128 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •80% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Fresh Produce stores earn $29K+/month
  • •This store outperforms 96% of Fresh Produce competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Fresh Produce

Shop80%Block71%Judge.me Product Reviews25%Pre-Order22%

Best Selling Products

Hand-picked local oranges (10 - 12 kg / carton)#1

Hand-picked local oranges (10 - 12 kg / carton)

A$35≈ $23

Small Fruit & Veg Box#2

Small Fruit & Veg Box

A$44.95≈ $30

Free Range Pasture-Raised Eggs 800g#3

Free Range Pasture-Raised Eggs 800g

A$13≈ $8.58

Medium Veg Box#4

Medium Veg Box

A$54.95≈ $36

Small Office Fruit Box#5

Small Office Fruit Box

A$54.95≈ $36

Large Office Fruit Box#6

Large Office Fruit Box

A$64.95≈ $43

Large Fruit & Veg Box#7

Large Fruit & Veg Box

A$79.95≈ $53

Medium Fruit & Veg Box#8

Medium Fruit & Veg Box

A$54.95≈ $36

Analyzing...
Bounce Rate
45.1%
Pages/Visit
9.3
Avg. Time on Site
32s
Avg. Product Price
A$50

≈ $33 USD

Range: A$13 - A$80

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.3

40 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopTrustpilot3.5Judge.me Product Reviews5.0Klaviyo: Email Marketing & SMSBlockReCharge Subscriptions

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Frequently Asked Questions About Good & Fugly

Is Good & Fugly a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Good & Fugly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Good & Fugly safe to buy from? Is it a scam?

Good & Fugly has a Trustpilot rating of 4.3/5 based on 40 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is Good & Fugly's EcomScout rating and what does it mean?

Good & Fugly has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Good & Fugly generate?

Good & Fugly receives approximately 60.0K visits per year with estimated monthly revenue of $4.4K - $8.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Good & Fugly use?

We detected 6 Shopify apps on Good & Fugly, including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fresh Produce store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Good & Fugly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fresh Produce store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Good & Fugly Shopify store analysis • Fresh Produce • Food & Beverage • Unlikely Dropshipper • Rating: B+

Last updated: August 9, 2026

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