graceandstella.com
graceandstella.comgraceandstella.com receives an EcomScout Rating of B+ (44/100), ranking #95,466 out of 1,206,587 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 1.0M visits per year with estimated revenue of $47.7K - $119.3K/mo. It offers 65 products at an average price of $20.
Store descriptionMake me-time the best time with grace and stella. Vegan, cruelty-free, self-care and skin care for all. Featured in FabFitFun, Ipsy, BirchBox, and Dragons Den! We create feel good moment through exceptional beauty products like our best selling Energizing Under Eye Masks or our Dr. Pedicure Foot Peeling Mask.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 34%, SocialPaid 26%, SearchPaid 16%, Direct 13%.
Product pricing: Average price of $20 (range: $10 – $67). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $15/mo in paid search. Lean ad budget — primarily relying on organic or social channels.
Top markets: US (52%), GB (12%), CA (11%).
Best-selling product: NEW Brightening Eye Masks ($26). Other top sellers include Energizing Eye Masks, Under Eye Masks for Puffiness and Wrinkles, Moisturizing Pink Eye Masks.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1NEW Brightening Eye Masks
$26
#2Energizing Eye Masks
$26
#3Under Eye Masks for Puffiness and Wrinkles
$26
#4Moisturizing Pink Eye Masks
$26
#5Restoring Purple Eye Masks
$26
#6Illuminating Blue Eye Masks
$26
#7Firming White Eye Masks
$26
#8Revitalizing Bronze Eye Masks
$26
#9Patch & Go Kit
$24
#10Cooling Eye Roller
$13
Range: $10 - $67
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$15
Google Ads estimate
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rose water tonerEasy | 2K | $0.47 | $11 |
| grace and stellaEasy | 840 | - | - |
| grace and stella rose sprayEasy | 540 | - | - |
| grace and stella eye maskEasy | 270 | - | - |
| grace and stella hyaluronic acidEasy | 220 | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Slick ‑ Multi Announcement Bar0
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifyAnalytics
Google Analytics
Facebook Pixel
Hotjar
Google Tag ManagerReviews
Pre-Order
Sales Channels
CDN
AWS CloudFrontSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About graceandstella.com
Is graceandstella.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, graceandstella.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is graceandstella.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for graceandstella.com. However, our EcomScout rating is B+ (44/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is graceandstella.com's EcomScout rating and what does it mean?
graceandstella.com has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does graceandstella.com generate?
graceandstella.com receives approximately 1.0M visits per year with estimated monthly revenue of $47.7K - $119.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does graceandstella.com use?
We detected 3 Shopify apps on graceandstella.com, including Slick ‑ Multi Announcement Bar, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against graceandstella.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.