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49/100
EcomScout

GRAD receives an EcomScout Rating of B+ (49/100), ranking #33,600 out of 878,488 Shopify stores we track. This Kitchen & Dining Home & Garden store attracts 12.0K visits per year with estimated revenue of $6.3K - $13.9K/mo. It offers 3 products at an average price of €566.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.3K - $13.9K/mo
Est. Traffic/mo
1.0K
Products
3
Top Market
DK (75%)
Top Channel
N/A
Trustpilot
4.5/5 (50)

Store Intelligence Summary

Product pricing: Average price of €566 (range: €499 – €699) — ≈ $617 USD. Positioned in the premium segment.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 50 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (75%), DE (25%).

Best-selling product: Grad No.1 - 2026 Black Edition (€499). Other top sellers include Grad No.1 - Steel Series, Grad No.1 - 2026 Off-white edition.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen & Dining Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$340K/mo
Total Stores
218
Avg Revenue
$2K/mo
Top 10% Threshold
$20K/mo

Competition Breakdown

42%
38%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen & Dining market generates $0M/month across 218 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Kitchen & Dining stores earn $20K+/month
  • This store outperforms 92% of Kitchen & Dining competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.6%
Pages/Visit
1.1
0
Avg. Product Price
€566

≈ $617 USD

Range: €499 - €699

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency17/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mixer for alcohol12--

Trustpilot Rating

4.5

50 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
74.6%
🇩🇪Germany
25.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

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Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

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Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

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Frequently Asked Questions About GRAD

Is GRAD a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, GRAD is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is GRAD safe to buy from? Is it a scam?

GRAD has a Trustpilot rating of 4.5/5 based on 50 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is GRAD's EcomScout rating and what does it mean?

GRAD has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does GRAD generate?

GRAD receives approximately 12.0K visits per year with estimated monthly revenue of $6.3K - $13.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does GRAD use?

We detected 8 Shopify apps on GRAD, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen & Dining store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against GRAD. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen & Dining store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

GRAD Shopify store analysis • Kitchen & DiningHome & Garden • Unlikely Dropshipper • Rating: B+

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