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1.5M/yr• Meat & Poultry
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Graigfarm

graigfarm.co.uk
A
54/100
EcomScout

Graigfarm receives an EcomScout Rating of A (54/100), ranking #35,977 out of 1,190,962 Shopify stores we track. This Meat & Poultry Food & Beverage store attracts 143.1K visits per year with estimated revenue of $4.5K - $9.0K/mo. It offers 329 products at an average price of £9.

Analysis by EcomScout Research Team · How we calculate ratings

Meat & PoultryFood & BeverageMeat Boxes
Est. Revenue/mo
$4.5K - $9.0K/mo
Est. Traffic/mo
11.9K
Products
329
Top Market
GB (98%)
Top Channel
organic (46%)
Trustpilot
4.7/5 (2,353)

Store Intelligence Summary

Traffic breakdown: organic 46%, direct 42%, paid 12%.

Product pricing: Average price of £9 (range: £2 – £70) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $38/mo in paid search ($456/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 2,353 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (98%), IN (2%).

Best-selling product: Whole Organic Chicken (£21.28). Other top sellers include Organic Beef Steak Mince, Organic Chicken Thighs, Organic Beef Mince.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Meat & Poultry Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.4M/mo
Total Stores
380
Avg Revenue
$4K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

30%
44%
21%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Meat & Poultry market generates $1M/month across 380 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Meat & Poultry stores earn $36K+/month
  • •This store outperforms 90% of Meat & Poultry competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Meat & Poultry

Shop104%Block68%Pre-Order32%Klaviyo: Email Marketing & SMS31%

Best Selling Products

Whole Organic Chicken#1

Whole Organic Chicken

£21.28≈ $27

Organic Beef Steak Mince#2

Organic Beef Steak Mince

£5.07≈ $6.44

Organic Chicken Thighs#3

Organic Chicken Thighs

£6.91≈ $8.78

Organic Beef Mince#4

Organic Beef Mince

£4.78≈ $6.07

Organic Chicken Breast Fillets#5

Organic Chicken Breast Fillets

£7.83≈ $9.94

Organic Chicken and Herb Sausages#6

Organic Chicken and Herb Sausages

£7.04≈ $8.94

Organic Beef Steak Burgers#7

Organic Beef Steak Burgers

£4.44≈ $5.64

Organic Salmon Fillet#8

Organic Salmon Fillet

£7.84≈ $9.96

Organic Traditional Pork Sausages#9

Organic Traditional Pork Sausages

£4.22≈ $5.36

Organic Pork - All Meat Sausages#10

Organic Pork - All Meat Sausages

£5.02≈ $6.38

Analyzing...
Bounce Rate
16.2%
Pages/Visit
5.4
Avg. Time on Site
39s
Avg. Product Price
£9

≈ $12 USD

Range: £2 - £70

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance27/100
Marketing Efficiency22/100

Traffic Sources

organic46.0%
direct42.0%
paid12.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$38

Google Ads estimate

Yearly Ad Budget

$456

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
the organic butcherEasy630--
craig farmEasy70--
organic chicken ukEasy60--
butcher organic40--
organic meat delivery ukEasy36--

Trustpilot Rating

4.7

2,353 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
98.3%
🇮🇳India
1.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopTrustpilot3.5Back in StockMailchimp4.8

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Frequently Asked Questions About Graigfarm

Is Graigfarm a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Graigfarm is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Graigfarm safe to buy from? Is it a scam?

Graigfarm has a Trustpilot rating of 4.7/5 based on 2,353 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (54/100).

What is Graigfarm's EcomScout rating and what does it mean?

Graigfarm has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Graigfarm generate?

Graigfarm receives approximately 143.1K visits per year with estimated monthly revenue of $4.5K - $9.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Graigfarm use?

We detected 4 Shopify apps on Graigfarm, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Meat & Poultry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Graigfarm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Meat & Poultry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Graigfarm Shopify store analysis • Meat & Poultry • Food & Beverage • Unlikely Dropshipper • Rating: A

Last updated: August 10, 2026

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