EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
297K/yr$272K/mo
S
S
Previous Store
padellife
297K/yr• Apparel
Press ← to navigate
S
982K/yr$116K/mo
Next Store
mannenzaak
Apparel •982K/yr
S
Press → to navigate
HomeBreadcrumb separatorStoresBreadcrumb separatorgray-nicolls.com.au
Back to Stores
gray-nicolls.com.au homepage screenshot

gray-nicolls.com.au

gray-nicolls.com.au
A
52/100
EcomScout

gray-nicolls.com.au receives an EcomScout Rating of A (52/100), ranking #42,696 out of 1,192,792 Shopify stores we track. This Apparel Fashion & Apparel store attracts 371.9K visits per year with estimated revenue of $59.3K - $128.4K/mo. It offers 284 products at an average price of A$97.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$59.3K - $128.4K/mo
Est. Traffic/mo
31.0K
Products
284
Top Market
AU (29%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of A$97 (range: A$5 – A$1,000) — ≈ $64 USD. Mid-range pricing strategy.

0

Top markets: AU (29%), US (25%), IN (21%).

Best-selling product: Custom Bat (A$999.99). Other top sellers include Traction Grip, Mens Pro Trousers, Mens Cricket Trunks.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $51M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop84%Block54%Pre-Order27%Judge.me Product Reviews26%

Best Selling Products

Custom Bat#1

Custom Bat

A$999.99≈ $660

Traction Grip#2

Traction Grip

A$14.99≈ $9.89

Mens Pro Trousers#3

Mens Pro Trousers

A$39.99≈ $26

Mens Cricket Trunks#4

Mens Cricket Trunks

A$19.99≈ $13

Clads for Batting Leg Guards#5

Clads for Batting Leg Guards

A$39.99≈ $26

Ultimate Combo Thigh Guard#6

Ultimate Combo Thigh Guard

A$49.99≈ $33

Abdominal Guard#7

Abdominal Guard

A$7.99≈ $5.27

Junior Select Trousers#8

Junior Select Trousers

A$29.99≈ $20

Bat Grip Tape#9

Bat Grip Tape

A$4.99≈ $3.29

Junior Pro Trousers#10

Junior Pro Trousers

A$39.99≈ $26

Analyzing...
Bounce Rate
45.1%
Pages/Visit
5.8
Avg. Time on Site
57s
Avg. Product Price
A$97

≈ $64 USD

Range: A$5 - A$1,000

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Marketing Efficiency12/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
gray nicholls australiaEasy44--

Top Countries

🇦🇺Australia
29.1%
🇺🇸United States
25.2%
🇮🇳India
20.9%
🇬🇧United Kingdom
11.8%
🇳🇿New Zealand
8.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

ShopSmile.io Rewards & Loyalty4.9Back in Stock4.9Pre-Order0Frequently Bought Together4.9Form Builder4.8Shopify FlowKlaviyo: Email Marketing & SMSBlockBootstrapBuy Button channel3.9

Similar Stores

View all →
moveuS

moveu.com

845.8K/yr$114.8K/mo
parkinandgerrishS

parkinandgerrish.com

145.5K/yr$80.1K/mo
hayabusafightS

hayabusafight.co.uk

175.1K/yr$53.4K/mo
roamerS

roamer.ch

662.0K/yr$424.2K/mo
More Australia Shopify stores →Browse top Shopify stores by country →

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

Start Tracking

Frequently Asked Questions About gray-nicolls.com.au

Is gray-nicolls.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, gray-nicolls.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is gray-nicolls.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for gray-nicolls.com.au. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is gray-nicolls.com.au's EcomScout rating and what does it mean?

gray-nicolls.com.au has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does gray-nicolls.com.au generate?

gray-nicolls.com.au receives approximately 371.9K visits per year with estimated monthly revenue of $59.3K - $128.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does gray-nicolls.com.au use?

We detected 11 Shopify apps on gray-nicolls.com.au, including Shop, Smile.io Rewards & Loyalty, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against gray-nicolls.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

gray-nicolls.com.au Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: August 10, 2026

More Apparel Stores →Trending Apparel Products →Shopify Trending CategoriesFind SuppliersAll Stores

Shopify Stores

  • Browse All Stores
  • USA Stores
  • UK Stores
  • Dropshipping Stores
  • Apparel Stores

Shopify Apps

  • Browse All Apps
  • Marketing & Conversion
  • Finding Products
  • Store Design

Tools

  • Trending Products
  • Shopify Trending Categories
  • Shopify Theme Detector
  • All Tools

Company

  • About & Methodology
  • Pricing
  • Honey Investigation
  • All Reports
  • Chrome Extension
  • LinkedIn
  • Contact
  • Privacy
  • Terms
  • Cookies
EcomScout Logo© Ecomscout 2026. All rights reserved.
[email protected]
Privacy policyTermsCookies