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groundcover.co.za

groundcover.co.za
57/100
EcomScout

groundcover.co.za receives an EcomScout Rating of A+ (57/100), ranking #26,101 out of 1,188,913 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 434.5K visits per year with estimated revenue of $10.9K - $23.6K/mo. It offers 289 products at an average price of ZAR 969.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.9K - $23.6K/mo
Est. Traffic/mo
36.2K
Products
289
Top Market
ZA (95%)
Top Channel
organic (31%)
Est. Ad Spend/mo
$62

Store Intelligence Summary

Traffic breakdown: organic 31%, paid 27%, social 14%, direct 10%.

Product pricing: Average price of ZAR 969 (range: ZAR 120 – ZAR 2,595) — ≈ $53 USD. Mid-range pricing strategy.

Ad spend: Estimated $62/mo in paid search ($744/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: ZA (95%), US (2%), GB (2%).

Best-selling product: Wool Insoles (ZAR 160). Other top sellers include Leather Food, Women's Grandpa Sandal, Medical Sheepskin.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.8M/mo
Total Stores
8,284
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,284 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 620 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
69.3%
Pages/Visit
3.7
Avg. Time on Site
57s
Avg. Product Price
ZAR 969

≈ $53 USD

Range: ZAR 120 - ZAR 2,595

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Marketing Efficiency22/100

Traffic Sources

organic31.4%
paid27.3%
social14.3%
direct9.7%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$62

Google Ads estimate

Yearly Ad Budget

$744

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
safari hats for menEasy270$0.72$41
comfortable women's bootsEasy90--
italian handmade shoesEasy44$0.96$7
womens shoes with leather soles40--

Top Countries

🇿🇦South Africa
95.2%
🇺🇸United States
2.5%
🇬🇧United Kingdom
2.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About groundcover.co.za

Is groundcover.co.za a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, groundcover.co.za is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is groundcover.co.za safe to buy from? Is it a scam?

We don't have Trustpilot review data for groundcover.co.za. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is groundcover.co.za's EcomScout rating and what does it mean?

groundcover.co.za has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does groundcover.co.za generate?

groundcover.co.za receives approximately 434.5K visits per year with estimated monthly revenue of $10.9K - $23.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does groundcover.co.za use?

We detected 4 Shopify apps on groundcover.co.za, including Judge.me Product Reviews, Wishlist Plus, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against groundcover.co.za. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

groundcover.co.za Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

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