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HAAN homepage screenshot
49/100
EcomScout

HAAN receives an EcomScout Rating of B+ (49/100), ranking #26,021 out of 657,863 Shopify stores we track. This Hand Care Beauty & Personal Care store attracts 385.4K visits per year with estimated revenue of $7.7K - $15.0K/mo. It offers 145 products at an average price of €11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.7K - $15.0K/mo
Est. Traffic/mo
32.1K
Products
145
Top Market
US (25%)
Top Channel
direct (23%)
Trustpilot
4.1/5 (14)

Store Intelligence Summary

Traffic breakdown: direct 23%.

Product pricing: Average price of €11 (range: €5 – €18) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 14 reviews. Good standing with customers.

Top markets: US (25%), NL (15%), GB (14%).

Best-selling product: Hand Cleanser Wood Night (€5.90). Other top sellers include Hand Cleanser Bright Rose, Hand Cleanser Soothing Lavender, Hand Cleanser Sunset Fleur.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hand Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$50K/mo
Total Stores
8
Avg Revenue
$6K/mo
Top 10% Threshold
$19K/mo

Competition Breakdown

38%
13%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hand Care market generates $0M/month across 8 stores
  • This store outperforms 67% of Hand Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
46.3%
Pages/Visit
2.4
Avg. Time on Site
33s
Avg. Product Price
€11

≈ $11 USD

Range: €5 - €18

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Revenue Performance27/100
Marketing Efficiency22/100

Traffic Sources

direct23.4%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
company anniversary ideasEasy90--

Trustpilot Rating

4.1

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
24.6%
🇳🇱Netherlands
15.3%
🇬🇧United Kingdom
14.3%
🇪🇸Spain
8.7%
🇨🇦Canada
5.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About HAAN

Is HAAN a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HAAN is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HAAN safe to buy from? Is it a scam?

HAAN has a Trustpilot rating of 4.1/5 based on 14 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is HAAN's EcomScout rating and what does it mean?

HAAN has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does HAAN generate?

HAAN receives approximately 385.4K visits per year with estimated monthly revenue of $7.7K - $15.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HAAN use?

We detected 4 Shopify apps on HAAN, including Shop, Klaviyo: Email Marketing & SMS, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hand Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HAAN. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hand Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HAAN Shopify store analysis • Hand CareBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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