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Cooki Haircare homepage screenshot

Cooki Haircare

haircooki.com.au
52/100
EcomScout

Cooki Haircare receives an EcomScout Rating of A (52/100), ranking #42,301 out of 1,188,149 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 237.2K visits per year with estimated revenue of $9.0K - $17.5K/mo. It offers 70 products at an average price of A$18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.0K - $17.5K/mo
Est. Traffic/mo
19.8K
Products
70
Top Market
AU (63%)
Top Channel
organic (33%)
Trustpilot
3.1/5 (4)

Store Intelligence Summary

Traffic breakdown: organic 33%, social 22%, direct 21%, paid 5%.

Product pricing: Average price of A$18 (range: A$2 – A$43) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (63%), US (14%), IN (11%).

Best-selling product: Build Your Own Bundle & Save! (A$42.99). Other top sellers include Argan Oil Shampoo Bar, Argan & Jasmine Conditioner Bar, Ginger Shampoo Bar.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Haircare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$8.6M/mo
Total Stores
1,035
Avg Revenue
$8K/mo
Top 10% Threshold
$139K/mo

Competition Breakdown

18%
35%
23%
9%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Haircare market generates $9M/month across 1,035 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Haircare stores earn $139K+/month
  • This store outperforms 94% of Haircare competitors
  • Low average order value ($0) — consider bundling or upsells
  • 154 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
20.9%
Pages/Visit
7.9
Avg. Time on Site
4m 3s
Avg. Product Price
A$18

≈ $12 USD

Range: A$2 - A$43

Rating Breakdown

Traffic Growth75/100
Business Quality75/100
Trustpilot45/100
Revenue Performance44/100
Marketing Efficiency22/100

Traffic Sources

organic32.6%
social22.1%
direct21.0%
paid5.2%
referral3.0%

Marketing & Ad Spend

Monthly Ad Spend

$5

Google Ads estimate

Yearly Ad Budget

$60

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bar hair shampoo44$1.05-

Trustpilot Rating

3.1

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
62.6%
🇺🇸United States
14.2%
🇮🇳India
10.8%
🇳🇿New Zealand
6.2%
🇵🇭Philippines
6.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Haircare Products

Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
See all trending Haircare products

Frequently Asked Questions About Cooki Haircare

Is Cooki Haircare a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Cooki Haircare is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Cooki Haircare safe to buy from? Is it a scam?

Cooki Haircare has a Trustpilot rating of 3.1/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).

What is Cooki Haircare's EcomScout rating and what does it mean?

Cooki Haircare has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Cooki Haircare generate?

Cooki Haircare receives approximately 237.2K visits per year with estimated monthly revenue of $9.0K - $17.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Cooki Haircare use?

We detected 7 Shopify apps on Cooki Haircare, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Cooki Haircare. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Cooki Haircare Shopify store analysis • HaircareBeauty & Personal Care • Likely Dropshipper • Rating: A

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