halfpastsevenhome.com
halfpastsevenhome.comhalfpastsevenhome.com receives an EcomScout Rating of B (39/100), ranking #25,926 out of 199,826 Shopify stores we track. This Decor Home & Garden store attracts 58.0K visits per year with estimated revenue of $12.2K - $28.5K/mo. It offers 103 products at an average price of $123.
Store descriptionWelcome to Half Past Seven, where every piece tells a story and every moment is worth celebrating
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $123 (range: $28 – $612). Positioned in the premium segment.
Ad spend: Estimated $28/mo in paid search ($336/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: The Original Scalloped Rattan Tray ($285.00). Other top sellers include Petite Lettuce Leaf Vase without "7" stamp, Pewter Cracker Boat, The Original Lettuce Leaf Vase Without "7" stamp.
Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Decor market generates $14M/month across 1,092 stores
- •19% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Decor stores earn $210K+/month
- •This store outperforms 94% of Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •204 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1The Original Scalloped Rattan Tray
$285.00
#2Petite Lettuce Leaf Vase without "7" stamp
$95.00
#3Pewter Cracker Boat
$85.00
#4The Original Lettuce Leaf Vase Without "7" stamp
$180.00
#5Exclusive Champagne Sabre
$195.00
#6Petite Lettuce Leaf Vase (Clear with Stars)
$125.00
#7Petite Lettuce Leaf Vase
$110.00
#8The Original Lettuce Leaf Vase
$180.00
#9Rattan Champagne Bucket
$260.00
#10Starry Night Petite Votive (Clear)
$28.00
Range: $28 - $612
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$28
Google Ads estimate
Yearly Ad Budget
$336
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| home interior | 2K | $1.50 | $3.4K |
| half past sevenEasy | 400 | - | - |
| rosenberry roomsEasy | 360 | $1.25 | $21 |
| half past 7Easy | 220 | - | - |
| entertaining essentialsEasy | 135 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifyPre-Order
Sales Channels
Email Marketing
Payment
Shopify PaymentsCustomer Support
Similar Stores
View all →Trending Decor Products
Products gaining popularity in Decor right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About halfpastsevenhome.com
Is halfpastsevenhome.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, halfpastsevenhome.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is halfpastsevenhome.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for halfpastsevenhome.com. However, our EcomScout rating is B (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is halfpastsevenhome.com's EcomScout rating and what does it mean?
halfpastsevenhome.com has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does halfpastsevenhome.com generate?
halfpastsevenhome.com receives approximately 58.0K visits per year with estimated monthly revenue of $12.2K - $28.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does halfpastsevenhome.com use?
We detected 1 Shopify apps on halfpastsevenhome.com, including Klaviyo Reviews. The store uses the "Half Past Seven | Working" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against halfpastsevenhome.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.