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Hankandhenry

hankandhenry.com
45/100
EcomScout

Hankandhenry receives an EcomScout Rating of B+ (45/100), ranking #29,697 out of 481,636 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 247.0K visits per year with estimated revenue of $11.4K - $22.1K/mo. It offers 1.1K products at an average price of $21.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.4K - $22.1K/mo
Est. Traffic/mo
20.6K
Products
1.1K
Top Market
US (80%)
Top Channel
direct (67%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: direct 67%.

Product pricing: Average price of $21 (range: $19 – $27). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (80%), GB (20%).

Best-selling product: Sol | Lip Lustre Gloss ($22). Other top sellers include Senora | All-Over Velvet Touch Cream Color, Rustee Road | Longwear Liquid Lipstick & Eyeshadow Base, Daddy'O | Longwear Liquid Lipstick & Eyeshadow Base.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
67.6%
Pages/Visit
2.2
Avg. Time on Site
1m 1s
Avg. Product Price
$21

Range: $19 - $27

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot55/100
Revenue Performance29/100

Traffic Sources

direct67.3%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
79.5%
🇬🇧United Kingdom
20.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
See all trending Makeup products

Frequently Asked Questions About Hankandhenry

Is Hankandhenry a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hankandhenry is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Hankandhenry safe to buy from? Is it a scam?

Hankandhenry has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).

What is Hankandhenry's EcomScout rating and what does it mean?

Hankandhenry has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Hankandhenry generate?

Hankandhenry receives approximately 247.0K visits per year with estimated monthly revenue of $11.4K - $22.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hankandhenry use?

We detected 7 Shopify apps on Hankandhenry, including Buy Button channel, Shop, Stamped.io Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hankandhenry. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hankandhenry Shopify store analysis • MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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