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Happyearthapparel

happyearthapparel.com
62/100
EcomScout

Happyearthapparel receives an EcomScout Rating of S (62/100), ranking #5,723 out of 482,841 Shopify stores we track. This Apparel Retail store attracts 2.2M visits per year with estimated revenue of $268.4K - $626.2K/mo. It offers 219 products at an average price of $72.

Store descriptionSustainable, eco-friendly clothing brand that gives back. Made Fair Trade with organic cotton. Inspired by nature and dedicated to preserving it.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$268.4K - $626.2K/mo
Est. Traffic/mo
183.9K
Products
219
Top Market
US (95%)
Top Channel
SearchOrganic (24%)
Trustpilot
2.4/5 (10)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 24%, Direct 23%, SearchPaid 15%, SocialPaid 13%.

Product pricing: Average price of $72 (range: $10 – $138). Mid-range pricing strategy.

Ad spend: Estimated $448/mo in paid search ($5.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.4/5 based on 10 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (95%), CA (2%), NL (2%).

Best-selling product: PlantTec™ Organic Leggings | Eclipse ($78). Other top sellers include Rainbow Mountains Hoodie, Starlit Night Hoodie, PlantTec™ Organic Reversible Crop Tank | Eclipse.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.7%
Pages/Visit
6.0
Avg. Time on Site
3m 7s
Avg. Product Price
$72

Range: $10 - $138

Rating Breakdown

Business Quality80/100
Revenue Performance73/100
Traffic Growth60/100
Marketing Efficiency43/100
Trustpilot40/100

Traffic Sources

SearchOrganic24.3%
Direct23.4%
SearchPaid15.3%
SocialPaid13.2%
DisplayAds7.7%
Mail7.7%
Affiliate5.3%
Referrals1.8%
SocialOrganic1.4%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$448

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
happy earthEasy3K$1.29$8
happy earth apparelEasy810--
boston sweatshirtEasy320$0.25$5
sustainable leggingsEasy270--
natural clothing270$0.83$451

Trustpilot Rating

2.4

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
95.3%
🇨🇦Canada
2.0%
🇳🇱Netherlands
1.9%
🇮🇳India
0.3%
🇮🇪Ireland
0.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

happy earthhappy earth apparelorganic cotton tee shirthappyearthsummer shirts organic cotton

Tech Stack & Apps

Browse All Apps →

Pre-Order

Pre-Order

E-commerce Platform

ShopifyOpenCart

Sales Channels

ShopFaire: Sell WholesaleFaire: Buy WholesaleBuy Button channel

Payment

Shopify PaymentsPayPal

Analytics

Google AnalyticsGoogle Tag ManagerHotjar

Advertising

Google AdsSnapchat PixelPinterest PixelMicrosoft AdvertisingTwitter Ads

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Happyearthapparel

Is Happyearthapparel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Happyearthapparel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Happyearthapparel safe to buy from? Is it a scam?

Happyearthapparel has a Trustpilot rating of 2.4/5 based on 10 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Happyearthapparel's EcomScout rating and what does it mean?

Happyearthapparel has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Happyearthapparel generate?

Happyearthapparel receives approximately 2.2M visits per year with estimated monthly revenue of $268.4K - $626.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Happyearthapparel use?

We detected 3 Shopify apps on Happyearthapparel, including Klaviyo Reviews, C: Mega Menu, Motion. The store uses the "June Update" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Happyearthapparel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Happyearthapparel Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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