Back to Stores
HAPPYNEON homepage screenshot

HAPPYNEON

happyneon.com
60/100
EcomScout

HAPPYNEON receives an EcomScout Rating of S (60/100), ranking #9,027 out of 742,497 Shopify stores we track. This Decor Home & Garden store attracts 106.7K visits per year with estimated revenue of $24.6K - $54.2K/mo. It offers 2.5K+ products at an average price of $210.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$24.6K - $54.2K/mo
Est. Traffic/mo
8.9K
Products
2.5K+
Top Market
US (85%)
Top Channel
N/A
Trustpilot
4.6/5 (21)

Store Intelligence Summary

Product pricing: Average price of $210 (range: $149 – $469). Positioned in the premium segment.

Ad spend: Estimated $3.5K/mo in paid search ($42.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 21 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (85%), CA (15%).

Best-selling product: "Grateful Dead" Neon Sign ($189). Other top sellers include "Blue Moon Beer" Neon Sign, Blue Moon Bar Neon Sign, Custom Neon Sign, "F1 Logo" Neon Sign.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$10.9M/mo
Total Stores
1,430
Avg Revenue
$8K/mo
Top 10% Threshold
$154K/mo

Competition Breakdown

19%
35%
24%
8%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $11M/month across 1,430 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $154K+/month
  • This store outperforms 95% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 196 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.0%
Pages/Visit
2.5
Avg. Time on Site
37s
Avg. Product Price
$210

Range: $149 - $469

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance50/100
Marketing Efficiency41/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$42K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
neon43K$0.43$128
custom neon signsEasy20K$1.35$3.3K
neon signs for roomEasy4K--
neon lights for roomEasy2K$0.93$30
led neon signsEasy2K$1.10$442

Trustpilot Rating

4.6

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
85.5%
🇨🇦Canada
14.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
See all trending Decor products

Frequently Asked Questions About HAPPYNEON

Is HAPPYNEON a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HAPPYNEON is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HAPPYNEON safe to buy from? Is it a scam?

HAPPYNEON has a Trustpilot rating of 4.6/5 based on 21 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).

What is HAPPYNEON's EcomScout rating and what does it mean?

HAPPYNEON has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does HAPPYNEON generate?

HAPPYNEON receives approximately 106.7K visits per year with estimated monthly revenue of $24.6K - $54.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HAPPYNEON use?

We detected 6 Shopify apps on HAPPYNEON, including Buy Button channel, Shop, Instagram Feed and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HAPPYNEON. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HAPPYNEON Shopify store analysis • DecorHome & Garden • Unlikely Dropshipper • Rating: S

Last updated: