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HAPPYNEON

happyneon.se
B+
49/100
EcomScout

HAPPYNEON receives an EcomScout Rating of B+ (49/100), ranking #57,515 out of 1,191,510 Shopify stores we track. This Home Decor Home & Garden store attracts 11.3K visits per year with estimated revenue of $524 - $1.2K/mo. It offers 2.5K+ products at an average price of SEK 2,434.

Analysis by EcomScout Research Team · How we calculate ratings

Home DecorHome & GardenNeon Signs
Est. Revenue/mo
$524 - $1.2K/mo
Est. Traffic/mo
943
Products
2.5K+
Top Market
SE (100%)
Top Channel
N/A
Trustpilot
4.6/5 (21)

Store Intelligence Summary

Product pricing: Average price of SEK 2,434 (range: SEK 950 – SEK 3,599) — ≈ $231 USD. Positioned in the premium segment.

Ad spend: Estimated $3/mo in paid search ($36/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 21 reviews. Excellent reputation — customers rate this store highly.

Top markets: SE (100%).

Best-selling product: "Cocktail Bar" Neonskylt (SEK 2,599). Other top sellers include "Lyckokatt Äter Ramen Och Japanska Nudlar" Neonskylt, "On Air" Skrivbords LED Neonskylt, "Shit Happens" Neonskylt.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$45.0M/mo
Total Stores
21,104
Avg Revenue
$2K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Home Decor market generates $45M/month across 21,104 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Home Decor stores earn $40K+/month
  • •This store outperforms 95% of Home Decor competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •1051 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Home Decor

Shop94%Block68%Judge.me Product Reviews34%Pre-Order30%

Best Selling Products

"Cocktail Bar" Neonskylt#1

"Cocktail Bar" Neonskylt

SEK 2,599≈ $247

"Lyckokatt Äter Ramen Och Japanska Nudlar" Neonskylt#2

"Lyckokatt Äter Ramen Och Japanska Nudlar" Neonskylt

SEK 2,699≈ $256

"On Air" Skrivbords LED Neonskylt#3

"On Air" Skrivbords LED Neonskylt

SEK 1,150≈ $109

"Shit Happens" Neonskylt#4

"Shit Happens" Neonskylt

SEK 2,599≈ $247

"Air Jordan Jumpman" Neonskylt#5

"Air Jordan Jumpman" Neonskylt

SEK 2,799≈ $266

"Game Zone, Väggkonst För Spel" Neonskylt#6

"Game Zone, Väggkonst För Spel" Neonskylt

SEK 2,599≈ $247

"Verkligt Hjärta" Neonskylt#7

"Verkligt Hjärta" Neonskylt

SEK 2,799≈ $266

"DISCO" Akrylbox Neonskylt, Glas Neonskylt, Bord Neonskylt#8

"DISCO" Akrylbox Neonskylt, Glas Neonskylt, Bord Neonskylt

SEK 1,350≈ $128

"Welcome to the Jungle" Neonskylt#9

"Welcome to the Jungle" Neonskylt

SEK 2,899≈ $275

"Vinyl" Neonskylt#10

"Vinyl" Neonskylt

SEK 2,799≈ $266

Analyzing...
Bounce Rate
46.5%
Pages/Visit
1.0
0
Avg. Product Price
SEK 2,434

≈ $231 USD

Range: SEK 950 - SEK 3,599

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3

Google Ads estimate

Yearly Ad Budget

$36

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bigsign40$2.52-

Trustpilot Rating

4.6

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Klaviyo: Email Marketing & SMSBuy Button channel

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
Explore all trending products

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Frequently Asked Questions About HAPPYNEON

Is HAPPYNEON a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, HAPPYNEON is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is HAPPYNEON safe to buy from? Is it a scam?

HAPPYNEON has a Trustpilot rating of 4.6/5 based on 21 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is HAPPYNEON's EcomScout rating and what does it mean?

HAPPYNEON has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does HAPPYNEON generate?

HAPPYNEON receives approximately 11.3K visits per year with estimated monthly revenue of $524 - $1.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does HAPPYNEON use?

We detected 2 Shopify apps on HAPPYNEON, including Klaviyo: Email Marketing & SMS, Buy Button channel.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against HAPPYNEON. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

HAPPYNEON Shopify store analysis • Home Decor • Home & Garden • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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