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happytummies.com.au

happytummies.com.au
A
51/100
EcomScout

happytummies.com.au receives an EcomScout Rating of A (51/100), ranking #46,827 out of 1,192,792 Shopify stores we track. This Gluten Free and Vegan Products Food & Beverage store attracts 402.2K visits per year with estimated revenue of $7.3K - $14.6K/mo. It offers 437 products at an average price of A$10.

Analysis by EcomScout Research Team · How we calculate ratings

Gluten Free and Vegan ProductsFood & BeverageSnacks and Baking Mixes
Est. Revenue/mo
$7.3K - $14.6K/mo
Est. Traffic/mo
33.5K
Products
437
Top Market
AU (69%)
Top Channel
N/A
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Product pricing: Average price of A$10 (range: A$4 – A$25) — ≈ $6.70 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: AU (69%), US (19%), IN (13%).

Best-selling product: Make Up Your Own Personalised Hamper (A$19.95). Other top sellers include Gift Wrap & Personalised Tag, Happy Tummies Lollies Party Mix, Happy Tummies Lollies Snakes.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gluten Free and Vegan Products Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$22K/mo
Total Stores
1
Avg Revenue
$22K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Gluten Free and Vegan Products market generates $0M/month across 1 stores
  • •This store outperforms 0% of Gluten Free and Vegan Products competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Gluten Free and Vegan Products

Gorgias200%Block200%-container200%Pre-Order200%

Best Selling Products

Happy Tummies Gluten Free Playdough Mix 485g#1

Happy Tummies Gluten Free Playdough Mix 485g

A$12.95≈ $8.55

Make Up Your Own Personalised Hamper#2

Make Up Your Own Personalised Hamper

A$19.95≈ $13

Gift Card#3

Gift Card

A$25≈ $17

Gift Wrap & Personalised Tag#4

Gift Wrap & Personalised Tag

A$9.95≈ $6.57

Happy Tummies Lollies Party Mix#5

Happy Tummies Lollies Party Mix

A$7.95≈ $5.25

Happy Tummies Lollies Snakes#6

Happy Tummies Lollies Snakes

A$7.95≈ $5.25

Happy Tummies Lollies Strawberries & Cream#7

Happy Tummies Lollies Strawberries & Cream

A$7.95≈ $5.25

Happy Tummies Lollies Milk Bottles#8

Happy Tummies Lollies Milk Bottles

A$7.95≈ $5.25

Eskal Gluten Free Pretzels 75g#9

Eskal Gluten Free Pretzels 75g

A$3.50≈ $2.31

Bodhis Bakehouse Pancake Mix 250g#10

Bodhis Bakehouse Pancake Mix 250g

A$6.95≈ $4.59

Analyzing...
Bounce Rate
46.3%
Pages/Visit
3.5
Avg. Time on Site
1m 25s
Avg. Product Price
A$10

≈ $6.70 USD

Range: A$4 - A$25

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot65/100
Marketing Efficiency36/100
Revenue Performance27/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$5

Google Ads estimate

Yearly Ad Budget

$60

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gluten free bakehouse40$0.61-
snack boxes australiaEasy34--

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
68.9%
🇺🇸United States
18.5%
🇮🇳India
12.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

Pre-Order0ShopGorgiasJudge.me Product Reviews5.0Frequently Bought Together4.9Klaviyo: Email Marketing & SMSBundle DiscountTransition -containerBlockGrowShogun Page Builder4.8

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Frequently Asked Questions About happytummies.com.au

Is happytummies.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, happytummies.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is happytummies.com.au safe to buy from? Is it a scam?

happytummies.com.au has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).

What is happytummies.com.au's EcomScout rating and what does it mean?

happytummies.com.au has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does happytummies.com.au generate?

happytummies.com.au receives approximately 402.2K visits per year with estimated monthly revenue of $7.3K - $14.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does happytummies.com.au use?

We detected 12 Shopify apps on happytummies.com.au, including Pre-Order, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gluten Free and Vegan Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against happytummies.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gluten Free and Vegan Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

happytummies.com.au Shopify store analysis • Gluten Free and Vegan Products • Food & Beverage • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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