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Harper & Wells homepage screenshot
38/100
EcomScout

Harper & Wells receives an EcomScout Rating of B (38/100), ranking #23,455 out of 145,853 Shopify stores we track. This Apparel Retail store attracts 90.6K visits per year with estimated revenue of $7.7K - $17.9K/mo. It offers 1.2K products at an average price of $52.

Store descriptionDiscover Harper & Wells – refined everyday pieces designed for comfort, quality, and effortless style. Made to feel good and look right, day after day.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.7K - $17.9K/mo
Est. Traffic/mo
7.5K
Products
1.2K
Top Market
US (99%)
Top Channel
Social (51%)
Trustpilot
2.0/5 (53)

Store Intelligence Summary

Traffic breakdown: Social 51%, Direct 38%, Search 6%, Paid Referrals 3%. Social-dominant traffic points to an influencer or ad-driven model.

Product pricing: Average price of $52 (range: $30 – $70). Mid-range pricing strategy.

Customer trust: Trustpilot score 2.0/5 based on 53 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (99%), DE (1%).

Best-selling product: Nathan | Elegant Easy-Fit Shorts ($49.95). Other top sellers include Wesley | Relaxed Everyday Lace Pants, Brianna | Elegant Vintage Leaf Print Shirt, Caleb | Refined Button-Front Classic Shirt.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.3%
Pages/Visit
3.7
Avg. Time on Site
1m 27s
Avg. Product Price
$52

Range: $30 - $70

Rating Breakdown

Business Quality96/100
Trustpilot45/100
Traffic Growth35/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

Social51.5%
Direct37.7%
Search6.1%
Paid Referrals3.1%
Referrals1.6%

Trustpilot Rating

2.0

53 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
99.2%
🇩🇪Germany
0.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

harper and wellsdressmaxi dressesheelsharper & wells clothing

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

CDN

jsDelivr

Shopify App

TrackingBlock

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Frequently Asked Questions About Harper & Wells

Is Harper & Wells a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Harper & Wells is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Harper & Wells safe to buy from? Is it a scam?

Harper & Wells has a Trustpilot rating of 2.0/5 based on 53 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (38/100).

What is Harper & Wells's EcomScout rating and what does it mean?

Harper & Wells has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Harper & Wells generate?

Harper & Wells receives approximately 90.6K visits per year with estimated monthly revenue of $7.7K - $17.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Harper & Wells use?

We detected 2 Shopify apps on Harper & Wells, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "Harper & Wells with Lasso" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Harper & Wells. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Harper & Wells Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: B

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