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hatch.co

hatch.co.nz
43/100
EcomScout

hatch.co receives an EcomScout Rating of B+ (43/100), ranking #67,959 out of 1,008,523 Shopify stores we track. This Baby Products Baby & Kids store attracts 25.2K visits per year with estimated revenue of $2.4K - $5.6K/mo. It offers 353 products at an average price of NZ$142.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.4K - $5.6K/mo
Est. Traffic/mo
2.1K
Products
353
Top Market
NZ (98%)
Top Channel
N/A
Trustpilot
2.0/5 (10)

Store Intelligence Summary

Product pricing: Average price of NZ$142 (range: NZ$45 – NZ$764) — ≈ $87 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.0/5 based on 10 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (98%), AU (2%).

Best-selling product: UPPAbaby Cup Holder (NZ$69.95). Other top sellers include UPPAbaby Car Seat or Capsule Adapter, UPPAbaby Snug Seat, UPPAbaby VISTA Upper Adapter (for double-configuration) (2 pack).

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$16.3M/mo
Total Stores
9,531
Avg Revenue
$2K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

40%
39%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $16M/month across 9,531 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $26K+/month
  • This store outperforms 94% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
  • 326 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.5%
Pages/Visit
1.6
Avg. Time on Site
27s
Avg. Product Price
NZ$142

≈ $87 USD

Range: NZ$45 - NZ$764

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot40/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.0

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
98.3%
🇦🇺Australia
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

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Frequently Asked Questions About hatch.co

Is hatch.co a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, hatch.co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is hatch.co safe to buy from? Is it a scam?

hatch.co has a Trustpilot rating of 2.0/5 based on 10 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is hatch.co's EcomScout rating and what does it mean?

hatch.co has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does hatch.co generate?

hatch.co receives approximately 25.2K visits per year with estimated monthly revenue of $2.4K - $5.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does hatch.co use?

We detected 3 Shopify apps on hatch.co, including Shop, Block, Pre-Order.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against hatch.co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

hatch.co Shopify store analysis • Baby ProductsBaby & Kids • Unlikely Dropshipper • Rating: B+

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