Back to Stores
Havaianas homepage screenshot
67/100
EcomScout

Havaianas receives an EcomScout Rating of S (67/100), ranking #3,755 out of 820,964 Shopify stores we track. This Footwear Fashion & Apparel store attracts 19.1M visits per year with estimated revenue of $305.3K - $661.5K/mo. It offers 802 products at an average price of R$53.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$305.3K - $661.5K/mo
Est. Traffic/mo
1.6M
Products
802
Top Market
BR (96%)
Top Channel
direct (38%)
Trustpilot
1.3/5 (131)

Store Intelligence Summary

Traffic breakdown: direct 38%.

Product pricing: Average price of R$53 (range: R$25 – R$100) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 1.3/5 based on 131 reviews. Mixed reviews — potential service or quality concerns.

Top markets: BR (96%), US (1%), PT (1%).

Best-selling product: Chinelo Havaianas Brasil Logo (R$64.99). Other top sellers include Chinelo Havaianas Top, Chinelo Havaianas Top, Chinelo Havaianas Farm Ararinhas.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.4%
Pages/Visit
5.2
Avg. Time on Site
2m 28s
Avg. Product Price
R$53

≈ $11 USD

Range: R$25 - R$100

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance78/100
Trustpilot50/100

Traffic Sources

direct38.4%
referral1.0%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

1.3

131 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇷Brazil
96.1%
🇺🇸United States
1.2%
🇵🇹Portugal
0.6%
🇬🇧United Kingdom
0.3%
🇩🇪Germany
0.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About Havaianas

Is Havaianas a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Havaianas is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Havaianas safe to buy from? Is it a scam?

Havaianas has a Trustpilot rating of 1.3/5 based on 131 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Havaianas's EcomScout rating and what does it mean?

Havaianas has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Havaianas generate?

Havaianas receives approximately 19.1M visits per year with estimated monthly revenue of $305.3K - $661.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Havaianas use?

We detected 6 Shopify apps on Havaianas, including Iwish, Banner section, Banner close and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Havaianas. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Havaianas Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: