Hazel + Folk
hazelandfolk.comHazel + Folk receives an EcomScout Rating of S (65/100), ranking #5,335 out of 906,723 Shopify stores we track. This Sustainable Fashion Fashion & Apparel store attracts 669.7K visits per year with estimated revenue of $119.3K - $258.6K/mo. It offers 263 products at an average price of A$277.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 33%, paid 31%, organic 19%, social 12%.
Product pricing: Average price of A$277 (range: A$20 – A$329) — ≈ $183 USD. Positioned in the premium segment.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.8/5 based on 7 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (75%), US (21%), CA (4%).
Best-selling product: Melody Maxi Dress | Dusty Rose (A$289). Other top sellers include Melody Maxi Dress | Cinnamon, Melody Maxi Dress | Olive, Melody Maxi Dress | White.
Sustainable Fashion Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sustainable Fashion market generates $1M/month across 292 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Sustainable Fashion stores earn $33K+/month
- •This store outperforms 89% of Sustainable Fashion competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sustainable Fashion
Best Selling Products
#1Gift Card
A$20≈ $13
#2Melody Maxi Dress | Dusty Rose
A$289≈ $191
#3Melody Maxi Dress | Cinnamon
A$289≈ $191
#4Melody Maxi Dress | Olive
A$289≈ $191
#5Melody Maxi Dress | White
A$289≈ $191
#6Melody Maxi Dress | Buttercream
A$289≈ $191
#7Melody Maxi Dress | Deep Rose
A$289≈ $191
#8Melody Maxi Dress | Teal
A$289≈ $191
#9Emmaline Gown | Sage Green
A$329≈ $217
#10Melody Maxi Dress | Blush
A$289≈ $191
≈ $183 USD
Range: A$20 - A$329
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| ocean plastic swimwearEasy | 44 | - | - |
Trustpilot Rating
7 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Hazel + Folk
Is Hazel + Folk a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Hazel + Folk is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Hazel + Folk safe to buy from? Is it a scam?
Hazel + Folk has a Trustpilot rating of 2.8/5 based on 7 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (65/100).
What is Hazel + Folk's EcomScout rating and what does it mean?
Hazel + Folk has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Hazel + Folk generate?
Hazel + Folk receives approximately 669.7K visits per year with estimated monthly revenue of $119.3K - $258.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Hazel + Folk use?
We detected 6 Shopify apps on Hazel + Folk, including Shop, Form Builder, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sustainable Fashion store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Hazel + Folk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sustainable Fashion store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.