heartandhomeusa.com
heartandhomeusa.comheartandhomeusa.com receives an EcomScout Rating of B (32/100), ranking #54,000 out of 245,830 Shopify stores we track. This Home Fragrance Home & Garden store attracts 15.0K visits per year with estimated revenue of $302 - $664/mo. It offers 73 products at an average price of $17.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $17 (range: $3 – $25). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $33/mo in paid search ($396/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (87%), PK (13%).
Best-selling product: Cedarwood & White Musk Diffuser ($24.99). Other top sellers include Vanilla & White Woods Diffuser, Patchouli & Guaiac Wood Diffuser, Cedarwood & White Musk Wax Melt.
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 74 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $9K+/month
- •This store outperforms 91% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
#1Cedarwood & White Musk Diffuser
$24.99
#2Vanilla & White Woods Diffuser
$24.99
#3Patchouli & Guaiac Wood Diffuser
$24.99
#4Cedarwood & White Musk Wax Melt
$3.99
#5Cedarwood & White Musk Candle - Large
$24.99
#6Pomegranate & Pepperwood Diffuser
$24.99
#7Bamboo & Ginger Lily Diffuser
$24.99
#8Orange Zest & Clove Oil Wax Melt
$2.79
#9Winter Pine & Cedarwood Diffuser
$17.49
#10White Blossom & Sandalwood Diffuser
$24.99
Range: $3 - $25
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$33
Google Ads estimate
Yearly Ad Budget
$396
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| scented wax cubesEasy | 480 | $0.60 | $146 |
| wax burnersEasy | 320 | $0.19 | $4 |
| woody perfumeEasy | 220 | $0.81 | $5 |
| thrive essential oilsEasy | 90 | - | - |
| diffuser bambooEasy | 44 | $2.15 | $4 |
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo ReviewsSimilar Stores
View all →Frequently Asked Questions About heartandhomeusa.com
Is heartandhomeusa.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, heartandhomeusa.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is heartandhomeusa.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for heartandhomeusa.com. However, our EcomScout rating is B (32/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is heartandhomeusa.com's EcomScout rating and what does it mean?
heartandhomeusa.com has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does heartandhomeusa.com generate?
heartandhomeusa.com receives approximately 15.0K visits per year with estimated monthly revenue of $302 - $664/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does heartandhomeusa.com use?
We detected 11 Shopify apps on heartandhomeusa.com, including Shop, Judge.me Product Reviews, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against heartandhomeusa.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.