Back to Stores
Heist of London homepage screenshot

Heist of London

heistof.london
60/100
EcomScout

Heist of London receives an EcomScout Rating of S (60/100), ranking #10,398 out of 878,488 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 184.6K visits per year with estimated revenue of $37.5K - $73.0K/mo. It offers 20 products at an average price of £74.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$37.5K - $73.0K/mo
Est. Traffic/mo
15.4K
Products
20
Top Market
GB (41%)
Top Channel
organic (45%)
Trustpilot
4.6/5 (19)

Store Intelligence Summary

Traffic breakdown: organic 45%, social 30%, direct 13%, paid 9%.

Product pricing: Average price of £74 (range: £15 – £199) — ≈ $94 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 19 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (41%), US (26%), IN (11%).

Best-selling product: Men's Smart Hair Dryer & Styler | All in One Kit | Heist 3.0 (£159). Other top sellers include The Fuller Hair Kit, Pro Smart Hair Dryer and Styler Bundle | Diffuser + Dryer | Heist 3.0, Heist 3.0 Smart Dryer Bundle.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.1M/mo
Total Stores
3,089
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

37%
42%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $6M/month across 3,089 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $27K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 126 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.3%
Pages/Visit
1.6
Avg. Time on Site
30s
Avg. Product Price
£74

≈ $94 USD

Range: £15 - £199

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance53/100
Marketing Efficiency22/100

Traffic Sources

organic45.0%
social30.3%
direct12.9%
paid9.1%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.6

19 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
41.5%
🇺🇸United States
26.1%
🇮🇳India
10.7%
🇩🇪Germany
8.5%
🇳🇿New Zealand
7.3%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

97
$7.97+272%
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

94
$2.98+107%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

90
$9.80+118%
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

89
$29.96+173%
Explore all trending products

Frequently Asked Questions About Heist of London

Is Heist of London a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Heist of London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Heist of London safe to buy from? Is it a scam?

Heist of London has a Trustpilot rating of 4.6/5 based on 19 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).

What is Heist of London's EcomScout rating and what does it mean?

Heist of London has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Heist of London generate?

Heist of London receives approximately 184.6K visits per year with estimated monthly revenue of $37.5K - $73.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Heist of London use?

We detected 9 Shopify apps on Heist of London, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Heist of London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Heist of London Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: