Back to Stores
heleoutdoors.com homepage screenshot

heleoutdoors.com

heleoutdoors.com
58/100
EcomScout

heleoutdoors.com receives an EcomScout Rating of A+ (58/100), ranking #13,990 out of 950,608 Shopify stores we track. This Camping Gear Sports & Outdoors store attracts 482.3K visits per year with estimated revenue of $136.9K - $296.7K/mo. It offers 9 products at an average price of $291.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$136.9K - $296.7K/mo
Est. Traffic/mo
40.2K
Products
9
Top Market
US (83%)
Top Channel
social (34%)
Est. Ad Spend/mo
$27

Store Intelligence Summary

Traffic breakdown: social 34%, organic 24%, direct 24%, paid 15%.

Product pricing: Average price of $291 (range: $20 – $850). Positioned in the premium segment.

Ad spend: Estimated $27/mo in paid search ($324/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (83%), CA (8%), GB (3%).

Best-selling product: Hele Box Duo ($499). Other top sellers include Hele Box - Car Camping Platform, Stubbies, Shortening Kit - 5'6.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Camping Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$171K/mo
Total Stores
39
Avg Revenue
$4K/mo
Top 10% Threshold
$63K/mo

Competition Breakdown

21%
33%
36%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Camping Gear market generates $0M/month across 39 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Camping Gear stores earn $63K+/month
  • This store outperforms 93% of Camping Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
46.4%
Pages/Visit
2.4
Avg. Time on Site
55s
Avg. Product Price
$291

Range: $20 - $850

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Marketing Efficiency36/100

Traffic Sources

social34.2%
organic23.9%
direct23.5%
paid15.3%
referral0.2%

Marketing & Ad Spend

Monthly Ad Spend

$27

Google Ads estimate

Yearly Ad Budget

$324

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
car camping platform180--
car for sleeping in50$0.40-
car camping boxEasy44--
pop up cabin for car44--

Top Countries

🇺🇸United States
83.3%
🇨🇦Canada
7.6%
🇬🇧United Kingdom
2.7%
🇮🇳India
2.3%
🇩🇪Germany
1.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

MalloMe Sleeping Bags for Adults Cold Weather & Warm - Backpacking Camping Sleeping Bag for Kids 10-12, Girls, Boys - Lightweight Compact Camping Essentials Gear Accessories Hiking Sleep Must Haves

MalloMe Sleeping Bags for Adults Cold Weather & Warm - Backpacking Camping Sleeping Bag for Kids 10-12, Girls, Boys - Lightweight Compact Camping Essentials Gear Accessories Hiking Sleep Must Haves

100
$21.99+102%
Collapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack

Collapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack

100
$20.99+163%
Sleeping Bags for Adults Backpacking Lightweight Waterproof- Cold Weather Sleeping Bag for Girls Boys Mens for Warm Camping Hiking Outdoor Travel Hunting with Compression Bags

Sleeping Bags for Adults Backpacking Lightweight Waterproof- Cold Weather Sleeping Bag for Girls Boys Mens for Warm Camping Hiking Outdoor Travel Hunting with Compression Bags

99
$24.99+186%
Glocusent 135 LED Ultra Bright Camping Lantern, Up to 200H, 5000mAh Camping Lights with 3 Colors & 5 Brightness, SOS, Max 1500LM, Rechargeable Lantern for Power Outages Camping Hiking Emergency

Glocusent 135 LED Ultra Bright Camping Lantern, Up to 200H, 5000mAh Camping Lights with 3 Colors & 5 Brightness, SOS, Max 1500LM, Rechargeable Lantern for Power Outages Camping Hiking Emergency

97
$21.99+163%
Explore all trending products

Frequently Asked Questions About heleoutdoors.com

Is heleoutdoors.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, heleoutdoors.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is heleoutdoors.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for heleoutdoors.com. However, our EcomScout rating is A+ (58/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is heleoutdoors.com's EcomScout rating and what does it mean?

heleoutdoors.com has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does heleoutdoors.com generate?

heleoutdoors.com receives approximately 482.3K visits per year with estimated monthly revenue of $136.9K - $296.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does heleoutdoors.com use?

We detected 6 Shopify apps on heleoutdoors.com, including Shop, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Camping Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against heleoutdoors.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Camping Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

heleoutdoors.com Shopify store analysis • Camping GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

Last updated: